Jiangxi Huangshanghuang Group Food Co., Ltd.
煌上煌
002695
Shenzhen Stock Exchange
Company Profile
1、 Brand advantage After more than 30 years of development, the company's "Huang Shang Huang" brand has deeply rooted in people's hearts and has many loyal consumers. It has been highly recognized in the minds of consumers in multiple regions across the country and has been selected as one of the "China Brand. Model 100" by the China Brand Magazine. Huang Shang Huang Sauce Duck has also been rated as a "landmark product of Chinese characteristic flavor food". 2、 Industrialization advantages After years of development, the company has adopted the "company+farmers" model, the concept of "ecological breeding, healthy breeding", and implemented environmental protection and safety. Based on the slaughter and processing project of 30 million meat ducks, we have a modern poultry food processing base that is first-class and has the highest standard scale in China. 3、 Advantages of Product Process Research and Development The core product of the company, sauce duck, is made from the national geographical indication Liantang Ma duck. It utilizes the unique intangible cultural heritage technique of Nanchang city, "Yuzhang Sauce Braised Production Technique": 28 flavors of plant spices, 32 secret sauce braised processes, and 72 hours of craftsmanship braised. It has won honors such as "Ganchu Boutique" and "Ganpo Authentic Product". In recent years, the popular product "Hand Teared Sauce Duck" has won the "2023 International Monte Award", the "Top 10 Pre made Vegetables Delicious List" of CCTV, and the Forbes China 2024 Annual Influential Product Award for Large Consumption. As a national high-tech enterprise, the company fully utilizes scientific research platforms such as the National Industrial Design Center, China Sauce Duck Technology Academy, National Poultry Products Processing and Research Center, Jiangxi Province Sauce Braised Meat Deep Processing Technology Innovation Center, Jiangxi Province Sauce Braised Meat Products Engineering Research Center, and Jiangxi Province Enterprise Technology Center to continuously carry out technological innovation. 4、 Advantages of sound quality management The company has always regarded product quality as the lifeblood of the enterprise, adhering to the concept of "good taste, craftsmanship", and establishing a long-term awareness of "safety is the bottom line, quality is life" in the hearts of all employees. We have established and improved quality standards and food safety standards for every link of raw material procurement, deep processing, product distribution, and sales.
Full description
We are primarily engaged in the developing, producing, and marketing of braised food, table food such as cold dishes and rice products, including duck, chicken, pig, cattle and vegetables, as well as zongzi and moon cakes. The variety of our products are more than two hundreds. Our core products are poultry products, as well as focusing on domesticated animal products, developing to other vegetable products, bean products and so on. Our selling mode is based on our self-operated retail stores,authorized retail stores and distributors. Self-operated stores are set up by the company. We control them in finance, operation, marking, which enables the company to obtain the whole profits as well as expenses. Authorized stores are those stores set up by the franchisees who should sign authorized retail contract with our company in authorizing to use our brand, mark, store, management techniques, standards to sell our products. The franchisees sell our products and provide services in the same image. Franchisees have the ownership and income right of the stores, accounting and financing independently, while they must accept the business direction from our marketing department. Selling and purchasing between the company and franchisees are in the way that products must be paid to collect another pile of products everyday. Distributors have sold our products to the lower dealers or terminal consumers by signing distribution contracts, granting its distribution through its marketing network within a certain time and places.