Guangzhou Pearl River Piano Group Co., Ltd.
珠江钢琴
002678
Shenzhen Stock Exchange
Company Profile
After decades of development, Pearl River Piano Group has created multiple industry firsts in China such as the first one to hold a national piano competition, the first one to enter the international market, the first one to hire foreign experts, and the first musical instrument culture group in China to achieve an overall A-share listing, with internationally advanced product innovation capabilities and the world's largest production capacity.Pearl River Piano Group has won honors such as "First Batch of Manufacturing Single Champion Demonstration Enterprise", "National Cultural Industry Demonstration Base", "National Innovative Pilot Enterprise", "National Excellent Quality Management Enterprise", "National Key Cultural Export Enterprise", "National AAAA Standardization Good Behavior Enterprise", "Top 100 Enterprises in China's Light Industry", "Top 500 Enterprises in Guangdong", etc. Pearl River Piano Group is a quality and efficiency oriented enterprise that has won the "National Quality Award" and "Guangdong Provincial Government Quality Award", as well as a national musical instrument enterprise that has won honors such as the "Milestone Award” and the "Special Merit Award" from the National Association of Music Merchants (NAMM). The Pearl River Piano has become a banner of Chinese national brand. The group's brand products have made multiple appearances at important international and national cultural events, such as the CCTV Spring Festival Gala, the opening ceremony of the Guangzhou Asian Games, the opening ceremony of the Shenzhen Universiade, the National Day Gala Celebrating the 70th Anniversary of Founding New China , the European Cultural Exchange on Understanding China , and the Conversations between Italy and China. The Kayserburg Concert Grand Piano has become a designated piano for the G20 cultural performance and the Guangzhou Fortune Global Forum with excellent quality, showcasing the strong national voice for political leaders from various countries and domestic and foreign guests, fully reflecting the international influence of national instrument brands.
Full description
Founded in 1956, the Guangzhou Pearl River Piano Group Co., Ltd. (hereinafter referred to as "Pearl River Piano" or "the Company") is a comprehensive musical instrument culture enterprise integrating piano, digital instruments, music education, cultural industry and cultural products. The company has won multiple honors with excellent product quality and innovative technological strength. In 2023, the company's brand was successfully recognized as a "Chinese time-honored brand" by the Ministry of Commerce. Piano Business: The company has established a piano business model of research and development, production, and sales, with a marketing network covering more than 100 countries and regions worldwide. After years of development, the company has many independent pianos, such as Kayserburg, Pearl River, and Ritmuller, and has formed a brand system with strong international competitiveness in high, medium, and general grades with the acquisition of the international famous high-end piano brand Schimmel. The company's product system is further enriched, and many products have been listed in the "National Key New Product Plan" by the Ministry of Science and Technology. Digital instrument business: The holding subsidiary, Guangzhou Pearl River Amason Digital Musical Instrument Co., Ltd., is committed to promoting the development of digital instruments and music education and cultural industry. Through technical cooperation with famous overseas digital instrument companies, it has mastered the international standard manufacturing process of digital piano, and has independently developed a number of digital instrument products. Its product lines cover digital piano, intelligent digital piano, MIDI keyboard, electronic drum, electric guitar, electric guitar and bass speaker, etc. Cultural service business: adhering to the mission of "improving the art accomplishment of the whole people", the company set up a wholly-owned subsidiary in 2014, named Pearl River Culture and Education Investment Co., Ltd. to carry out music and art training, musical instrument sales, professional event operation, authoritative teacher training certification, domestic and foreign research and study tours and other businesses, focus on developing the company's music and art education business, and build the Pearl River piano education ecosystem. Pearl River Piano Art Center Beijing Art House, flagship stores in Guangzhou, Foshan, Tianhe and other community stores have officially opened as offline experimental bases and service centers for the Pearl River piano art education strategy. In 2018, the company actively promoted the construction of the Pearl River Piano Creative Industry Park with music, art, intangible cultural heritage as the theme, digital culture as the feature, and refined operation services as the support, to build a culture and technology integration, innovation, entrepreneurship and incubation platform for emerging industrial clusters. Relying on the unique cultural platform resources of the cultural industry park, we will Pearl River Piano Group has held nearly a thousand high-level and diversified cultural and artistic activities, built a multi-functional studio, concert hall, art exhibition hall, the Pearl River cultural and creative life hall and other industrial supporting facilities, and improved the cultural ecosystem of the park; Besides, the company has introduced domestic top music and art artists' studios to settle in the park, built a living music culture development ecology, promoted the transformation and upgrading of Pearl River Piano from traditional manufacturing industry to cultural service industry, and enhanced the company's brand influence and international competitiveness.