002677Zhejiang MeidaSZSE

Zhejiang Meida Industrial Co., Ltd.

浙江美大

002677

Shenzhen Stock Exchange

BoardMain Board of Shenzhen Stock Exchange
IndustryElectrical Machinery and Equipment Manufacturing
ListedMay 25, 2012
Websitewww.meida.com
IR Emailmeida@meida.com
Phone(+86)573/87813679、(+86)573/87812298
AddressNo. 81 Tanqiao, Yuanhua Town, Haining, Zhejiang

Company Profile

1. With the first mover advantage, Meida has a stable leading position in the industry. Meida is the inventor and pioneer of the integrated stove industry. It was listed on A shares of Shenzhen Stock Exchange on May 25, 2012.In 2003, Meida pioneered the use of Downdraft smoke technology, successfully produced the first integrated stove. With the first mover advantage, the sales ranked first in the industry, laying a leading position in the industry. Meida has maintained rapid growth in performance, high brand reputation and stable leading position in the industry. 2.Establish the industry's first smart factory and entering the era of intelligent manufacturing. Meida has introduced international intelligent equipment, built the first automatic stamping line, automatic continuous die line, automatic assembly line and automatic final assembly line, and realized “Replacing Humans with Machines” and automatic production; Meanwhile, the advanced logistics DRP is introduced, and the automatic high intelligence three-dimensional warehouse is built. The intelligence production with internet plus industrialization is formed, and the first smart factory in the industry is established. It has been listed as an excellent enterprise in China's hardware industry, appliance industry, “Replacing Humans with Machines” demonstration enterprise in Zhejiang Province, digital workshop/smart factory in Zhejiang Province, and "ZHEJIANG MADE" brand certification enterprise. 3.Establish R & D and design platform to lead the industry's cutting-edge technologies. Meida has a provincial high-tech enterprise R&D center, a provincial key enterprise research institute and a national CNAS testing center with more than 20 industry-class professional laboratories and more than 200 sets of domestic first-class and international advanced professional testing equipment. It is a national authoritative testing institution with the most testing projects in the kitchen industry. Meida has a management and R & D team with good overall quality, strong innovation ability and high business level. Meida is committed to the R & D of core and cutting-edge technologies such as kitchen appliances and integrated stoves. So far, it has successfully created more than 200 core technologies, and continued to develop smart kitchen appliances and suitable for market demand, filling the gap in China, The integrated stove project has been listed in the “China Torch Program”and the key technology plan project of Zhejiang Province, and has won the national, provincial technology invention progress award, technology and product innovation award, design award, AWE excellent product award, etc. 4. Committed to high-end brand building and establishing the leading brand position in the industry. As the pioneer and leader of integrated stove, Meida actively advocates the kitchen life concept of green and environmental protection, and is committed to becoming the leader of modern healthy kitchen life and integrated stove industry. With accurate and clear brand positioning and leading brand strategy, through long-term brand promotion and cultivation, "Meida" brand has a high popularity and reputation in the in the industry, and has become a leading brand in the industry. 5. Comprehensively promote diversified marketing channels. Meida has established a nationwide marketing network and service system, It has more than 2000 dealers (regional dealers) and more than 5000 marketing terminals; at the same time, it has opened official stores on Tmall, JD, Suning and other E-commerce platforms, entrusted professional third-party e-commerce company to operate , vigorously developed engineering channels,KA channels, home decoration channels, established diversified sales channels of online and offline, and rapidly expanded its business Sales territory has laid a solid foundation for future market sales and performance improvement.

Full description

Meida focuses on the R&D, design, production and sales of modern new-type kitchen appliances and whole-house home products with integrated stove as core, and is the pioneer and leader of the integrated stove industry in China. The main products include integrated stove, electric steamer, electric oven, steam-oven integrated machine, steam-roast-fry-braise multifunctional machine, integrated sink, dishwasher, water purifier, water heater, cabinet, under-counter cooking center and other one-stop integrated smart products, and has extended to whole-house water purification and whole-house customization, forming a diversified product pattern of full-kitchen smart electricity and whole-house home providing consumers with high-quality life of environmental protection, health, intelligence and fashion. The company currently owns more than 200 independent intellectual property rights, including 11 international patents and 30 invention patents. It has been in the National Torch Plan Project, Provincial and Municipal Science and Technology Plan Projects, China Enterprise Product Innovation Design Award, Contemporary Good Design Award, AWE Excellent Product Award, China High Efficiency Purification Environmental Protection Star, Kitchen and Bath Industry Innovation Product Award, Zhejiang Province Excellent Industrial Products, as well as the American International Innovation Design Award, Successful Design Award, New York Design Award, Bauhaus Design Award, Italian Kitchen Appliance Innovation Award and many other international awards. Meida's business mainly adopts the integration of online and offline, and has established a nationwide marketing network and service system, It has more than 2000 dealers and more than 5000 marketing terminals, has entered Suning, Macalline, Easyhome and other famous home furnishings market and home appliance mall , and opened Meida official mall, opened official store and selling stores in Tmall, JD,Suning,Tiktok and other large e-commerce platforms.At the same time, it has developed diversified emerging sales channels, such as Home Decoration Channel, Full Decoration Channel,Project Channel and Community Outreach Channel.The products have been sold well in 31 provinces in China, and exported to Malaysia, Vietnam and other international markets.Sales continue to lead the industry.

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