Guangdong TCL Smart Home Appliances Co.,Ltd.
TCL智家
002668
Shenzhen Stock Exchange
Company Profile
(1) A Globally Renowned and Consumer-Trusted Home Appliance Brand Our wholly-owned subsidiary, Hefei Home Appliances, is responsible for the research, development, and production of TCL brand refrigerators and washing machines. Since its inception over 40 years ago, the "TCL" brand has become a globally recognized home appliance giant. TCL has established sales networks in more than 80 countries and regions, with its business footprint spanning over 160 countries and regions. Over the years, "TCL" has consistently ranked among the top 100 most valuable Chinese brands by Kantar's BrandZ and has won numerous accolades, including "2023's Most Breakthrough Chinese Brand." As a well-known brand in China's home appliance industry, according to third-party data, TCL brand refrigerators and washing machines have consistently ranked in the top five in domestic sales in 2023, a testament to TCL's strong competitive presence and far-reaching influence in the domestic market. In recent years, TCL refrigerators and washing machines have actively expanded overseas, with sales now covering more than 80 countries and regions globally. In terms of brand building, Hefei Home Appliances actively participates in exhibitions such as the Berlin International Consumer Electronics Show (IFA) and the International Consumer Electronics Show (CES), effectively enhancing its brand image and international influence. Furthermore, as a global leader in refrigerator ODM supply, Homa Refrigerators has successfully established a solid and unshakable brand image in the home appliance industry, thanks to its exceptional performance of leading export sales for 15 consecutive years, as well as its dedication and rigorous practice in R&D innovation, quality control, and unique design. This has earned it deep consumer trust and widespread acclaim. (2) Industry-Leading Product Innovation and Quality Control Capabilities As the bearer of TCL brand refrigerator and washing machine R&D and production, Hefei Home Appliances has established a comprehensive R&D system, with its R&D strength consistently ranking among the top in China's home appliance industry. In refrigerator R&D, after more than two years of technical research and innovation, in March 2023, Hefei Home Appliances debuted the -40°C Crystal Membrane Deep Cold Freezing and Preservation Technology at the China Home Appliances and Consumer Electronics Expo, becoming the first home appliance company in the world to introduce -40°C home deep cold preservation technology. During the development of this technology, Hefei Home Appliances has filed 63 technology patents, collaborated with Hefei General Product Certification to write industry standards, published two academic papers, and won the 2023 China Household Electrical Appliances Technology Conference Outstanding Paper Award. In washing machine R&D, TCL washing machines have achieved multiple innovations and breakthroughs, providing users with a healthier, more convenient, and energy-saving laundry experience. Intelligent classification washing and care technology is a major technical breakthrough of TCL washing machines. At the 2023 National Artificial Intelligence Application Scenario Innovation Challenge held by the Chinese Association for Artificial Intelligence, the TCL C16 Twin Cabin Smart Classification Washing and Care Expert Washing Machine won the first prize in the Growth Group. In terms of product quality, Hefei Home Appliances adheres to a quality-first business philosophy, making product quality management the core policy of its operations. In practice, Hefei Home Appliances continuously deepens improvements to its production processes and strictly monitors every step in the production process, accumulating rich experience in quality control. After more than 20 years of focus and deep cultivation, Homa Refrigerators has won widespread recognition and deep trust from global users with its outstanding product development capabilities and strict quality management system. Homa Refrigerators continues to invest significant resources in technological innovation and process upgrades, constantly iterating product technologies. Through scientifically rational structural design and a spirit of striving for excellence in R&D, it has significantly enhanced the core competitiveness of its products. Homa Refrigerators is committed to creating products that meet the high-quality standards of the global market, especially those that can satisfy the strict energy efficiency regulations of Europe. Its products have undergone rigorous testing by independent laboratories of several globally renowned brands and have fully passed certifications from the China National Accreditation Service for Conformity Assessment (CNAS) and other internationally recognized testing institutions such as SGS, CSA, TUV, ITS, and Dekra authorized testing centers. This ensures that its products meet international first-class standards in safety, environmental protection, and energy consumption, successfully obtaining official recognition from over 100 countries and regions worldwide. (3) Excellent Manufacturing and Cost Control Capabilities Hefei Home Appliances actively promotes the construction of an intelligent, high-efficiency smart factory system, committed to improving quality and saving labor and time in the production process. Through the implementation of automation, foolproof design, and other measures, Hefei Home Appliances has successfully built an automated production line and data transparency management system covering the entire chain. Thanks to the comprehensive implementation of the smart factory project, Hefei Home Appliances has achieved significant results in cost control. By deeply integrating intelligent technology with refined operational strategies, Hefei Home Appliances has successfully achieved precise control and continuous reduction of all costs while ensuring exceptional product quality. Homa Refrigerators continuously strengthens its strategic investment in smart manufacturing and digital transformation, committed to building a modern intelligent production system. Homa Refrigerators actively updates its automated production equipment and production line structures, promoting the in-depth implementation of lean production, and striving to create an industry-leading model of high-end intelligent factories. Homa Refrigerators has established a comprehensive and three-dimensional efficient management system for cost control, integrating and carefully planning every stage from the initial stage of product development to every step in the production operation process. In recent years, Homa Refrigerators has achieved significant cost reduction effects through the deep promotion of digital construction and the application of flexible production models. Data shows that the labor costs and overall manufacturing costs per unit have decreased by double digits, effectively enhancing economic benefits and market competitiveness.
Full description
During the reporting period, the company focused on the research and development, production and sales of household refrigerators, freezers and washing machines. It has two core production and operation entities, Hefei Home Appliances and Homa Refrigerator. Relying on a senior management team, the company has maintained a leading position in the industry in terms of R&D technology, process design, product quality, manufacturing cost and operation efficiency. Looking ahead, the company is committed to becoming a world-leading smart home appliance enterprise, firmly promoting the globalization strategy, taking AI smart home appliances as the development direction, and comprehensively realizing the interconnection, coordinated operation and self-learning optimization of various home appliance products through scientific and technological innovation, bringing users a forward-looking technological experience and a smart and healthy life, and promoting the further development of the industry with technology. Hefei Home Appliances mainly develops and produces TCL brand refrigerators and washing machines, and has successively won enterprise honors and certifications such as "National Intellectual Property Advantage Enterprise" and "Anhui Enterprise Technology Center". In terms of technology, Hefei Home Appliances has established a complete R&D system and is in a leading position in the industry. In recent years, Hefei Home Appliances has continued to make breakthroughs in core technologies such as quality control, vibration and noise, and simulation technology. It has pioneered black technologies such as the -40°C crystalline membrane deep-freeze fresh-keeping technology, full-area anti-soiling technology and super cylinder technology, and led the release of the industry standard "Technical Requirements and Test Methods for Magnetic Field Fresh-keeping of Household Refrigerators", being awarded the "internationally leading" certification. In terms of product quality, Hefei Home Appliances has established a "zero-defect" prevention mechanism for new products, introduced internationally advanced refinement standards, widely used automatic detection equipment to replace traditional manual inspection, greatly improved the production quality control efficiency and accuracy, and ensured that the quality of refrigerator and washing machine products has always remained at the leading level in the industry. Homa Refrigerator unswervingly practices the strategic positioning of "global professional refrigerator ODM supplier", and has won the trust of many customers with its cost-effective products and stable supply capacity. In terms of technology, Homa Refrigerator adheres to the R&D concept of simplicity, starting from the perspective of the market and users, pursuing the rational and practical technical value of products, and constantly carrying out technological iterations through the spirit of striving for excellence. Homa Refrigerator has joined hands with the famous Italian design company UP Design, making each Homa refrigerator an ideal home partner with both scientific and technological strength and artistic beauty. The products of Homa Refrigerator have passed the tests of the China National Accreditation Service for Conformity Assessment (CNAS), internationally renowned testing institutions such as SGS, CSA, TUV, ITS and the testing center authorized by Dekai. The products have obtained certifications for safety, environmental protection, energy consumption, etc. in more than 100 countries and regions around the world, meeting the strict European energy efficiency standards. Homa Refrigerator has ranked first in the export volume of refrigerators in China for 16 consecutive years and first in the export of refrigerators to Europe in China for 17 consecutive years.