Offcn Education Technology Co., Ltd.

Offcn Education Technology Co., Ltd. is a prominent provider of public employment and reemployment services in China, listed on the Shenzhen Stock Exchange since 2011. The company focuses on creating new markets and serving society through its educational offerings, targeting knowledge-based individuals, including university students, graduates, and professional specialists aged 18 to 45. Offcn Edu's main business lines encompass training for public service position recruitment exams, academic advancement, and vocational qualification and competency. With nearly 800 direct branches across more than 300 prefecture-level cities and over 1,500 colleges and universities, the company has established a robust teaching network that ensures standardized quality and services. Offcn Edu emphasizes research and development, employing a full-time team that drives innovation in teaching content and management, including the application of artificial intelligence and big data technologies to enhance learning experiences. The company also integrates Party building into its corporate governance, promoting its values and culture among employees.

1. Driven by R&D At the beginning of the career, the Company took the lead in carrying out full-time and professional R&D, based on which it created a brand-new market. Over the past decade, the Company has fostered an expert team with rich practical experience in R&D and R&D management through front-line teaching practice and adaption to market upgrading. Under the joint lead of the founding team and the expert team, a full-time R&D team of more than 800 people has formed. With the expansion of categories and the involvement of different sectors, the Company's professional R&D not only achieves the continuous division of labor under the scale effect, but also constantly creates R&D cluster effect of collaboration between categories, which greatly improves the efficiency of R&D, especially the grafting efficiency of using stock R&D resources in new categories and new businesses. 2. Guaranteed channel The large teaching network is the foundation for the business expansion of the Company. As of December 31, 2023, the Company has nearly 800 direct branches across the country, covering more than 300 prefecture-level cities and more than 1,500 colleges and universities. This direct marketing model with a wide range provides guarantees for the standardization of teaching quality and services, can realize the professional production of curriculum products and the centralized management of teachers, and also builds a high competition barrier for the Company in the extremely fragmented market. Especially, it has significant cost advantages and channel advantages in the development and promotion of new products and services. 3. Scientific and technological innovation With the in-depth development of a new round of scientific and technological revolution and industrial transformation, scientific and technological innovation has become an indispensable part of improving teaching content and teaching management. In 2023, the Company established the Artificial Intelligence and Education Research Institute to continuingly promote the application of AI, digital human and other technologies in the field of training for employment. Combined with AI empowerment, the Company invested in content operation, teaching assistance, and digital human with intelligence to improve teaching efficiency and intelligence of learning tools. At the same time, relying on years of teaching experience and R&D accumulation, the Company used big data technology to deeply analyze the learning data and needs of students, and restructured the training and teaching content, so that the products and services were standardized and personalized, and the learning needs of different students were met. 4. Under the guidance of Party building From the establishment of the Party committee in 2018 to the founding of the first Party school of non-public-owned enterprise in 2019, the Party committee of Offcn Edu has fully utilized the Company’s advantages of knowledge, theory, and technology and actively promoted employees and students to implement the Party’s political routes, principles, and policies. Offcn Edu includes Party building work into the Company’s articles, integrates the leadership of the Party into every link of corporate governance, and comprehensively transforms the advantages of political, organizational and mass work into the advantages of market competition and innovation of the Company. Meanwhile, the Company focuses on the integration of the Party building of non-public enterprises and corporate culture cultivation to promote the healthy and vigorous development of the enterprise. As of December 31, 2023, the Company had about 2,000 Party members, accounting for more than one-fifth of the total number of employees. 5. Corporate values As a knowledgeable staff-intensive vocational education institution, the Company has established a concise and effective corporate culture in the long journey of arduous entrepreneurship, with the core value of “Be Kind & Do Right” and advocating altruism. Not only has it become a company system, but also the founding team has taken the lead to set an example, influenced the staff level by level, and unswervingly implemented it in the operation, making the values of Offcn Edu ubiquitous and flourishing in the enterprise. This distinctive and tangible corporate culture allows the Company to maintain strong organizational cohesion.