Suofeiya Home Collection Co., Ltd.
索菲亚
002572
Shenzhen Stock Exchange
Company Profile
In order to meet the consumer demand for whole-house customization of different consumer groups, the company has created four major brands with different styles in different price ranges, forming a brand matrix covering the whole market. With the launch of the four brands and continued cultivation, the company responds to the consumer demand for one-stop customization of the entire home, around the "big home" strategy, category expansion and upgrading, and has now realized the full category coverage of closets, cabinets, doors, windows, wall panels, flooring, housewares, home appliances, sanitary ware, to better meet the needs of different consumer groups for one-stop shopping in all categories. Demand. The retail channel is the main channel for the Company's business, with about 3,500 terminal stores covering 1,800 cities and regions nationwide. The Company is actively expanding Internet marketing and digital marketing methods to create a closed loop of online and offline integrated marketing through online channeling to offline stores, so as to realize the diversification of retail channel traffic. The whole installation channel is a new channel that the company focuses on, through the introduction of exclusive products and pricing system, to form a difference with the retail channel, and to develop the market from different angles. The bulk business channel mainly serves engineering customers, the company has achieved cooperation with hundreds of engineering customers, providing engineering customers with indoor home whole-house customized products and services, constantly expanding the company's source of revenue and optimizing the channel structure. The company actively promotes the digitalization of change, with an all-round, vertically integrated "digital operation platform", the overall technical level of the industry leading. Dealers complete whole-house customized product design through DIY Home, place orders through the digital operation platform, transfer customer information and product requirements to the factory for automated production, and ultimately deliver to the customer through logistics and installation, with the whole process realized in a digital way. The company also effectively monitors service quality through the Customer Service Index (CSI) system and Dealer Service Index (DSI) system. The company has eight production bases across the country, and has invested in the construction of the industry's advanced Industry 4.0 workshop in Asia, which has greatly shortened the product delivery cycle, and the average delivery cycle of the factory to the dealers has been maintained at 7~12 days for many years, breaking through the production capacity bottleneck that the customized industry is generally facing; the accuracy rate and the return rate have achieved the industry's leading level, which has provided supply chain protection for the front-end sales, and at the same time reduced the operating cost of the factory end and the dealers' end. At the same time, it reduces the operating costs of both the factory and distributor sides.
Full description
Suofeiya Home Collection Co., Ltd. was founded in 2003 and has been deeply involved in the Chinese home furnishing market for over two decades. As one of the pioneers in introducing the concept of "customized closets" in China, Suofeiya successfully brought customized closets to the market and gained recognition from Chinese consumers with its innovative product concept combining tailored customized closets and sliding doors for closets. Suofeiya is committed to providing consumers with comprehensive customized home furnishing solutions, engaging in the design, development, production, and sales of whole-house furniture, including closets, cabinets, doors and windows, wall panels, flooring, household goods, appliances, and sanitary ware. In 2011, Suofeiya was successfully listed on the Shenzhen Stock Exchange, becoming the first A-share listed company in the industry (Stock Code: 002572). Since the establishment, the Company has been actively creating and introducing excellent products and brands, to bring better home decoration experience to consumers and customize a better life together. Currently, responding to the demand for whole-house customization, the Company has established a brand matrix covering the entire market, including “Suofeiya” targeting the mid- and high-end market, “Milanla” targeting the mass market, and “Schmidt” and “Huahe” targeting the niche market. The four major brands complement each other, forming a complemental product R&D and supply system, covering the complete range of closets, cabinet and doors, matching various styles such as wall boards, sanitary ware, floor, household supplies and appliances. They can serve customers in all fields including online and offline retail, whole-house installation, engineering projects, and overseas markets, thus achieving all-round development of the channels. The Company owns eight production bases in China and has pioneered the investment and construction of advanced Industry 4.0 workshops in Asia in the industry. This has significantly shortened the product delivery cycle, with the average delivery cycle from factories to distributors remaining at 7 to 12 days for many years, breaking through the capacity bottlenecks commonly faced in the customization industry. The accuracy and repair rate has achieved industry-leading levels, providing supply chain guarantees for front-end sales while reducing operating costs for both factories and distributors. With globally leading intelligent manufacturing, the average efficiency exceeds that of German intelligent production lines by 125%. The entire process is automated, with no manual handling of the components, and each piece of board has a unique identity card for traceability. The accuracy of robot component sorting is close to 100%.