Shanghai Bairun Investment Holding Group Co., Ltd.
百润股份
002568
Shenzhen Stock Exchange
Company Profile
The two brands (BAIRUN and RIO) under the company are the leading brands in their respective industries.The company's dual-core business development pattern provides a more stable and reliable performance guarantee for the development of the company and at the same time, it improves the company's anti-risk ability.The Company's flavor and fragrance business and the pre-mixed cocktail business can share resources, and achieve interaction and synergy in basic technology research, new product development, supply chain management and marketing channels, thus enhancing the overall value of the Company.
Full description
Shanghai Bairun Investment Holdings Group Co., Ltd.'s main business includes two sections: Flavors and Fragrances business segment and pre-mixed cocktail business segment. Business of Flavors and Fragrances mainly includes the research and development, production, sales and service of Flavors and Fragrances under the brand "Bairun". The major customers of Bairun's flavors are large and medium sized food enterprises in China. The business of pre-mixed cocktails mainly includes the research and development, production and sales of "RIO" pre-mixed cocktails. Currently, the company's pre-mixed cocktails provide different alcohol percentage ranging from 3% -9% as well as abundant flavor choices (over 50 taste choices), to meet the needs of various consumers and consumer scenarios.