Zhejiang Semir Garment Co., Ltd.
森马服饰
002563
Shenzhen Stock Exchange
Company Profile
In previous years, Semir’s business philosophy of “The water of tributaries will fill up the parent river” has contributed to its continuous development. This concept closely connects the company, shareholders, employees, consumers and the society, guiding us to move forward. As the leading company in both casual wear and children’s wear field, Semir has equipped with competitive advantages by integrating resources in brand operation, merchandise planning as well as the management of supply-chain, sales, warehousing and logistics. After years of operation, the company now has a management team with rich experience, acumen of innovation and the spirit of dedication and self-motivation. The experience in successfully operating the two major brands, Semir and Balabala, enables the team to effectively integrate all kinds of resources in the two segment markets, handle multi-brands operations and ensure sustainable development in the future. The company encourages employees to view careers as their own businesses. Through a series of actions such as constructing Semir business platform, advocating entrepreneurship and innovation, it is willing to benefit employees from the company’s growth. Semir’s sales channels cover every regions of China, and an omni-channel of sales including stand-alone stores, shopping center stores and online shops has been established. The company’s warehousing and logistics cover the whole country and the company has four distribution centers in Wenzhou, Shanghai, Jiaxing and Tianjin. The company now operates well, has stable and healthy financial conditions, good quality of assets, abundant cash flows and monetary assets, low debt ratio and strong capital strength.
Full description
Established in 2002, Zhejiang Semir Garment Co., Ltd. is a business group that specializes in Asset-light strategy. It currently focuses on casual wear and children’s wear with two major brands, Semir and Balabala. Semir was founded in 1996 with a youthful, fashionable, vigorous and cost-effective brand positioning, providing casual wear for trendy youth aged 16-30. Balabala was founded in 2002, which targets at children aged 0-14 years from middle-class and well-off families with a professional, fashionable and vibrant brand image. The company operates through outsourcing the production with primary franchised-retailing and supplementary direct-owned commercial activities. The company focuses on brand operation, merchandise planning as well as the management for supply-chain, sales, warehousing and logistics. After years of efforts, Semir brand has become one of the leading casual-wear brands in China, and Balabala brand held the biggest market share in China’s Children’s wear market. Corporate culture: Philosophy: Tributaries with water will fill up the parent river. Values: Moral and honest virtue; dedication and solidarity; learning and innovation; win-win and sharing. Spirit: Passion breeds future. Mission: Leading quality and fashion, bringing a happy life. Vision: Become the global leading provider of fashion wear and services.