Chacha Food Co., Ltd.
洽洽食品
002557
Shenzhen Stock Exchange
Company Profile
1. The company insists on the mission of "providing consumers with safe, fresh and delicious nuts and leisure food". After 20 years of development, ChaCha’s products have been favored by its consumers, and are wining increasing brand recognition and reputation, making ChaCha a leading brand in China's nuts and roasted seeds industry. 2. ChaCha pioneered the production process of "boiling instead of roasting", which drove the innovation of sunflower seeds industry and promoted the scale of production also industrialization. The company has a number of patented technologies, mastered the key processes and core technologies of roasting nuts production. Continuous technological innovation has laid a solid foundation for ChaCha's business development. The company participated in a number of domestic roasted seeds industry standard-making, is leading the overall development of the domestic roasted nuts industry. 3. ChaCha has established a national sales network covering large and medium-sized cities in China, with strong terminal control, fast market response, stable and smooth sales channels. Channel Cultivation and County Breakthroughs programs will continue to expand ChaCha’s market share and improve sales penetration. After years of overseas market development, the company has established an overseas sales network with reasonable regional distribution, which increased its influence in the international market. More than that, the construction of ChaCha’s flagship store, online shops and Wechat market is completing its online as well as its offline layouts. 4. ChaCha has advantages of raw materials and industrial chain supply, providing consumers with high-quality products. Consumers’ demands can be accurately met by launching new corresponding products, which is also a strategy to promote the performance in the consumption upgrading trend.
Full description
ChaCha Food Co., Ltd. is founded on August 9th, 2001, headquartered in Hefei Economic and Technological Development Area, Anhui Province, specialized in producing nuts and roasted snack food. On March 2nd, 2011, ChaCha was listed on Shenzhen Stock Exchange. The company’s sound marketing network makes its products sold well not only in China, but also exported to nearly 50 countries and regions, such as Southeast Asia, Europe and America. ChaCha has series products such as the Classic Spiced Sunflower Seeds, Flavored Series Sunflower Seeds and Daily Nuts of the original and yogurt flavor. After years of development, "ChaCha" has grown into an iconic brand in China's nuts industry. Through product and technological innovation, ChaCha has developed China’s traditional food into a modern integrated food industry. ChaCha has won 27 national honors and 211 patents, leading the overall development of China's nuts and roasted seeds industry. ChaCha has built almost 170 thousand acres of nut raw material planting bases in Xinjiang, Inner Mongolia and Gansu provinces, and realized the whole course traceability of nuts quality with strict raw material preservation technology and its whole industry chain support. With the development of ChaCha's globalization strategy, ChaCha's raw material bases have been extended from China to Australia, America and other world high quality nuts producing areas. Better selection of raw materials makes more consistent nuts quality. ChaCha advocates freshness strategy with "quality-manufacturing" as its core. With advanced process and innovative technology, ChaCha puts the concept of freshness into every aspect of nuts quality-manufacturing, and constantly upgrades its equipment to improve efficiency, thus creating more delicious food for the world. ChaCha first introduced the TPM system into the industry to create a production service team with products thinking and quality concept. A strict and unified standard has been put into quality-manufacturing process in its ten factories around the world to ensure that every nut produced by ChaCha is "fresh"! ChaCha, has been adhering to and implementing the strategy of "fresh", continuously improving the level of quality-manufacturing technology, and has been repeatedly recognized by authorities. In 2017, ChaCha’s "Key Technology and Industrialization of Dried Nuts Storage and Quality Processing" was awarded the Second prize of National Science and Technology Progress Award by the State Council. At the same time, ChaCha was certified as "National Nut Processing Technology R&D Professional Center" by the Ministry of Agriculture and "Smart Manufacturing Pilot Demonstration" by the Ministry of Industry and Information Technology. Relying on the fresh strategy of "quality manufacturing", ChaCha will continue to strengthen the control from seeds to raw materials, focus on nuts quality-manufacturing with higher quality products, stricter scientific process, more standardized industry chain, more professional production and R&D advantages, and gradually enhance its status in the nuts industry, also drive the innovation and upgrade of the whole industry in the near future!