Qifeng New Material Co., Ltd.
齐峰新材
002521
Shenzhen Stock Exchange
Company Profile
1. Technological Leadership and Continuous Product Portfolio Optimization As one of the few industry leaders in China’s decorative base paper sector mastering high-end production technologies, the company is recognized as a National New Material Industrialization Base Key Enterprise by the Ministry of Science and Technology. It operates the Shandong Provincial High-End Decorative Base Paper Engineering Research Center and a Postdoctoral Research Workstation. The company holds 30 invention patents, 15 utility model patents, and 5 software copyrights for products such as color overlay paper, printed base paper for artificial boards, and wear-resistant surface paper. It is designated by the National Development and Reform Commission and the National Technical Committee for Wood-Based Panels as the primary drafter of China’s decorative base paper industry standards. Product Quality & Process Upgrades The R&D team continuously iterates products based on market feedback, optimizes technical processes, and adjusts raw materials to enhance performance metrics and meet client demands. New Product Development Driven by innovation, the company has successfully developed digital printing paper, latex-coated paper, and so on. Notably: - Customized production of Japanese-style paper and adhesive tape paper is growing rapidly, while products like wallpaper and overlay paper are expanding into new applications. - Non-decorative base paper products now account for over 20% of total sales, demonstrating a diversified and optimized product matrix. 2. Accelerated Scale-Driven Efficiency Since 2000, the company has focused on scaling production through innovation. With the phase I commissioning of its Guangxi Guigang 200,000-ton specialty paper project (80,000-ton capacity), the company has established a dual-base layout (north and south China), optimizing production line configurations. It adopts a "small-batch customization + bulk production" dual-track model: - Dedicated small-capacity lines cater to customized orders; - High-capacity lines prioritize cost efficiency and output. Scale Advantages Enhance Risk Resilience: (1) Production Quality: Enables flexible scheduling for multi-specification orders, minimizes batch color deviations, and reduces unit costs. (2) Procurement Bargaining Power: Leverages economies of scale to optimize raw material costs. (3) Technical Synergy: Balances new product R&D with systematic applied technology research, offering clients full-spectrum solutions. (4) Operational Coordination: Ensures seamless collaboration across R&D, procurement, production, sales, and after-sales services for rapid market responsiveness. (5) Environmental Compliance: Sustained scale mitigates rising environmental governance costs. 3. Multi-Dimensional Market Advantages (1) Premium Clientele & Industry Reputation Through years of innovation, the company has built strategic partnerships with global leaders in flooring, furniture, and fireproof board manufacturing, earning high credibility. (2) Technology-Integrated Marketing The company prioritizes applied technical research and maintains a technician-oriented sales force (many with R&D backgrounds) to deliver on-site solutions, fostering strong client loyalty. (3) Robust Sales Network The Guangxi base, embedded in the "Southern China Wood-Based Panel Hub," targets customized furniture clusters and taps into ASEAN markets under the RCEP framework. With a direct-sales-dominant strategy, products now reach 40+ countries, including Germany, Turkey, and India. 4. Full-Scale Digitalization & Big Data Empowerment The company has implemented: - MES System: Real-time production monitoring and data-driven bottleneck identification. - ERP & OA Platforms: Streamlined procurement, inventory management, and cross-departmental collaboration. Digital integration enables precision lean management, reduces capital tied to inventory, and optimizes resource allocation. 5. Low-Carbon Sustainability Initiatives The company uses imported high-quality wood pulp to minimize pollution at the source. Key eco-friendly practices include: - Resource-efficient production design and recycled water utilization. - Emissions fully compliant with national standards. - Development of plastic-alternative products. Recognized by CCTV as a model of green innovation, the company aligns with China’s "paper-for-plastics" policy to drive sustainable growth.
Full description
The company operates in the papermaking and paper products industry, specifically within the specialty paper sector. Specialty paper refers to paper manufactured or modified for specific performance characteristics and applications, serving as functional consumable materials widely used across various fields of economic and social life. Compared to bulk papers like cultural paper, specialty paper features higher technological content, added value, and specialized downstream clientele. Under China’s "Dual Carbon" strategic guidance, the substitution of paper for plastics and wood in artificial board production is accelerating, driving increased demand for decorative base paper. As a new eco-friendly surface material, decorative base paper has become a mainstream furniture finishing material due to its sustainability and functional innovations. The company is a leading enterprise in China’s decorative base paper industry, among the few mastering high-end production technologies. It owns a postdoctoral research workstation, Shandong Provincial Enterprise Technology Center, and Shandong Decorative Base Paper Engineering Research Center. Its product portfolio includes over 600 varieties across categories such as decorative base paper, latex-coated paper, and hygiene materials. The company is a primary drafter of nearly 10 national and industry standards, including those for decorative base paper, wear-resistant surface paper, and wallpaper base paper. Recognized as a National New Material Industrialization Base Key Enterprise by the Ministry of Science and Technology, it holds over 200 national patents. The company operates 24 specialty paper production lines with an annual capacity exceeding 500,000 tons, exporting products to 40+ countries and regions. It maintains long-term partnerships with global brands such as IKEA, IP Corporation, Coveright, Saint-Gobain, Sophia Home, and Sunfloor. Some Of Core Product Lines 1. Decorative Base Paper Series - Primary revenue contributor. Made from premium wood pulp and titanium dioxide, this industrial specialty paper undergoes printing and melamine resin impregnation. It serves as surface/backing paper for fiberboard, particleboard, and other artificial boards. 2. Latex-Coated Paper Series - Used for grinding/polishing metals, wood, glass, plastics, and ceramics across industries (aerospace, automotive, construction, electronics, etc.). Subcategories include dry/wet abrasive paper, pre-coated kraft paper, and greaseproof paper.