Chongqing Fuling Zhacai Group Co., Ltd.
涪陵榨菜
002507
Shenzhen Stock Exchange
Company Profile
The company is the leading enterprise in Chinese appetizers industry, with 17 modern production lines at the leading level in China and 280,000 tons of raw material pits. The annual production capacity of Zhacai and pickle products is nearly 200,000 tons, the production and sales scale of Zhacai products is the first in the industry, The company's Wujiang brand awareness and Zhacai product market share in the same industry first, HuiTong kimchi brand in the industry are also among the best. The company has more than 2,200 first-tier dealers, the establishment of a multi-level, the length of the channel combination of distribution sales mode; sales network covering all parts of the market, the product also exports more than 50 countries and regions. The company's technology development center is the first provincial and municipal mustard engineering center, assembly of advanced testing equipment, in the new product development, technology research has the industry's best talent and solid strength. The company is now the only A-share listed company in Chinese appetizers industry. Currently the key management personnel have rich experience in the processing, sales and management of convenience foods such for Zhacai and kimchi . The company has strong capital advantage and talent accumulation.
Full description
The company's main business The company is mainly engaged in the research, production and sales of instant food such as Zhacai and kimchi. At present, it is the largest production and sales company of Chinese appetizers in the country. Among them, the production and sales volume of Zhacai is the first in the industry, and the market share and brand awareness are both the highest in the industry. The company’s leading products include Wujiang brand Zhacai and kimchi. The company management mode 1.Purchase mode The company has procurement and supply department, responsible for raw materials, accessories and packaging materials procurement. Raw materials mainly adopt the purchasing mode of "company + order contract / protection price contract + farmer", which not only ensures the source of raw materials, but also makes contributions to the increase of farmers' income and wealth. Other bulk materials mainly adopt annual bidding methods, determine the suppliers and the price of materials, and purchase according to orders according to the production order plan, so as to effectively reduce the capital occupation and improve the procurement quality. 2.Production mode To implement the company's production, the mechanization and automation of the main products production have realized and the processing equipment, technology has reached the leading domestic and international advanced level in the industry, the food safety and product quality ensured while the production efficiency improved. 3.Sales model The company adopts the way of distribution system and the supplementary platform of e-commerce platform to achieve the sales of the company's products and maximize the coverage of the market terminals. The sale of goods mainly adopts the way of settlement after the first payment, which effectively guarantees the company's ample cash flow and prevents the occurrence of bad debts. Current situation of industry development Zhacai and kimchi industry related enterprises are mainly concentrated in Chongqing Fuling DC, Zhejiang and Sichuan. The industry is more regional and belongs to a fully competitive industry. Due to the low entry threshold, the industry competition is fierce. Most enterprises in the industry do not have high profit level. The industry has more influential brands such as Wujiang , Huitong, Tongqianqiao, Lameizi, Yuquan,Jixiangju, Weijute, with the consumer market upgrade, Zhacai, kimchi in the industry concentration has steadily improved. Zhacai and kimchi are main dishes with sub category, which is a common family food on the table. Because of tastes defenses to meet the different needs of consumers, the industry has a huge space for development. The company's main business The company is mainly engaged in the research, production and sales of instant food such as Zhacai and kimchi. At present, it is the largest production and sales company of Chinese appetizers in the country. Among them, the production and sales volume of Zhacai is the first in the industry, and the market share and brand awareness are both the highest in the industry. The company’s leading products include Wujiang brand Zhacai and Huitong brand series kimchi. The company management mode 1.Purchase mode The company has procurement and supply department, responsible for raw materials, accessories and packaging materials procurement. Raw materials mainly adopt the purchasing mode of "company + order contract / protection price contract + farmer", which not only ensures the source of raw materials, but also makes contributions to the increase of farmers' income and wealth. Other bulk materials mainly adopt annual bidding methods, determine the suppliers and the price of materials, and purchase according to orders according to the production order plan, so as to effectively reduce the capital occupation and improve the procurement quality. 2.Production mode To implement the company's production, the mechanization and automatio