RAINBOW DIGITAL COMMERCIAL CO., LTD.
天虹股份
002419
Shenzhen Stock Exchange
Company Profile
The company actively responds to changes in the industry environment, firmly adheres to the "dual wheel drive" development strategy of industrial digitization and digital industrialization, continuously promotes digital transformation, accelerates business transformation and structural optimization; Accelerate the upgrading and iteration of AI+retail technology, assist retail enterprises in transformation and upgrading, and empower the industry. During the reporting period, the company achieved sales of 18.7 billion yuan, a year-on-year increase of 2.55%, operating revenue of 6.009 billion yuan, a year-on-year decrease of 1.79%, and net profit attributable to shareholders of the listed company of 154 million yuan, a year-on-year decrease of 0.05%. 1. Focus on tackling core business challenges and strengthening core competitiveness (1) Core business transformation and upgrading (2) Strengthen core competitiveness 2. Rapidly develop online business and vigorously develop ToB business 3. Accelerate the development of the digital industry 4. Comprehensively promote cost reduction and efficiency improvement work
Full description
The company's main business focuses on the dual wheel drive of digital retail and digital industry. 1. Digital retail business refers to providing localized consumer services for C-end customers and B-end enterprises and institutions by integrating online and offline, retail, and services. It has now formed a combination of "Tianhong" and "Junshang"+“ Sp@ce ”The brand matrix includes "Tianhong" and "Junshang" as mid to high end department store and shopping center brands“ sp@ce ”For a mid to high end supermarket brand. Online, relying on the Tianhong APP, the company achieves both public domain traffic acquisition and private domain traffic accumulation and fission, serving as its member center, product center, marketing center, big data center, and traffic sharing center. Offline mainly includes two types of businesses: platform based and vertical based. The platform based business includes department stores and shopping centers, mainly through cooperative models such as joint ventures and leasing; The vertical business is supermarkets, mainly operating on a self operated model. Department stores provide high-quality, fashionable products and premium lifestyle services, divided into two categories: central department stores and community department stores; The shopping center is positioned as a fashionable lifestyle center for enjoying happy moments, with four main themes: food, drink, entertainment, fashion retail, children's growth, and convenient living. It also integrates digital technology to create a unique themed block and upgrade customer experience; The supermarket adheres to the brand concept of "everything is excellent, life is bright", discovers beautiful products from around the world, provides refined services, and uses leading digital technology to create a comprehensive shopping experience for customers with three meals a day and four seasons, and provides solutions for a better life. 2. The digital industry business mainly relies on accumulating its own digital transformation and practical experience, focusing on the retail ecosystem, and providing digital business service technology and digital consulting services to ecological partners through the technology subsidiary Lingzhi Digital Technology, helping enterprises cultivate their core digital competitiveness, achieve cost reduction, efficiency improvement, and high-quality development. At present, we have two core products: an intelligent customer asset management system and an intelligent employment platform - Xiaohuoer. The intelligent customer asset management system provides SaaS+customization+operation companionship full scenario digital upgrade solutions, helping physical enterprises achieve refined operation and efficiency throughout the customer lifecycle; The intelligent employment platform · Xiaohuoer actively expands its ecological service capabilities, taking enterprise flexible employment solutions and C-end flexible employment as typical scenarios, promoting the ecological integration of flexible employment personnel, employment enterprises, human resources companies, insurance companies, universities, governments, training institutions, industry associations and other business entities in multiple fields, in order to improve employment efficiency, reduce enterprise costs, and promote the development of the digital economy.