RAINBOW DIGITAL COMMERCIAL CO., LTD.

RAINBOW DIGITAL COMMERCIAL CO., LTD. is a retail company listed on the Shenzhen Stock Exchange since 2010. The company operates primarily in the wholesale and retail sector, focusing on the dual wheel drive of digital retail and digital industry. It provides localized consumer services for both end customers and enterprises by integrating online and offline retail with various services. RAINBOW has developed a brand matrix that includes mid to high-end department stores and shopping centers under the "Tianhong" and "Junshang" brands, as well as a mid to high-end supermarket brand named “sp@ce.” The company's digital retail business leverages its Tianhong APP to enhance customer engagement and streamline operations. Its offline operations consist of platform-based department stores and shopping centers, along with self-operated supermarkets. RAINBOW also has a digital industry segment that focuses on providing digital business service technology and consulting through its subsidiary, Lingzhi Digital Technology. This segment aims to enhance the digital capabilities of its partners, offering solutions such as an intelligent customer asset management system and an intelligent employment platform, thereby promoting efficiency and digital transformation within the retail ecosystem.

The company actively responds to changes in the industry environment, firmly adheres to the "dual wheel drive" development strategy of industrial digitization and digital industrialization, continuously promotes digital transformation, accelerates business transformation and structural optimization; Accelerate the upgrading and iteration of AI+retail technology, assist retail enterprises in transformation and upgrading, and empower the industry. During the reporting period, the company achieved sales of 18.7 billion yuan, a year-on-year increase of 2.55%, operating revenue of 6.009 billion yuan, a year-on-year decrease of 1.79%, and net profit attributable to shareholders of the listed company of 154 million yuan, a year-on-year decrease of 0.05%. 1. Focus on tackling core business challenges and strengthening core competitiveness (1) Core business transformation and upgrading (2) Strengthen core competitiveness 2. Rapidly develop online business and vigorously develop ToB business 3. Accelerate the development of the digital industry 4. Comprehensively promote cost reduction and efficiency improvement work