Guangdong CHJ Industry Co., Ltd.
潮宏基
002345
Shenzhen Stock Exchange
Company Profile
The company considers independent innovation as its core competitiveness and insists on brand management. Through the implementation of product differentiation strategy for many years, the company always strive for providing the customers with products which are unique design, high quality and fine craftsmanship. At the same time, the company relies on high-quality channel resources, precise marketing system, standardized and effective management, to continuously promote its strategy to be a multi-brand fashion industry group. The company has accumulated a wealth of management experience in such aspects as brand management, marketing, customer resources, training and shopping guide terminal retail operations. Millions of members have laid a solid customer base for its brands. More than 1000 high-quality offline channel resources also guarantee the ability of corporate governance and brand value shaping. Through setting up its own user platform, the company has refined member management and built a comprehensive e-commerce platform to help various brands to achieve multi-channel distribution of products and diversification of membership. These also promoted the coordinated development among brands, consolidated and enhanced the company's core competitiveness in the brand operation and chain management of mid- to high-end fashion consumer products, and realized the steady growth of sales and profits.
Full description
The company is mainly engaged in brand management of mid-to high-end fashionable consumer goods and also designing, developing, manufacturing and retailing of our products. At present, the company’s main products include jewellery and fashion handbags. The core of the business is the operation and management of three major brands, which are "CHJ Jewellery", "VENTI(Jewellery)" and "FION(Handbags)". The company adopts a composite marketing model that is mainly self-employed, supplemented by brand agency and non-brand wholesale. At present, the company has formed a sales network covering 190 major cities across the country and has more than 1,000 franchised outlets under its line. The whole marketing network includes self-built platform, T-mall, JD, VIP-shop. In recent years, thanks to the continued growth of the national economy and the rising of residents' disposable income, the domestic residents' consumption upgrade are continuously advancing and the optional consumer demand is rising. At the same time, as the middle-class consumer groups in China are constantly growing, consumers’ consumption habits have changed. They pay more attention to better product quality, personalized design and service. Therefore, it drives in the consumptions of the high-end products such as jewellery, leather goods, cosmetics consumption, providing a broader market space for middle and high-end consumer goods enterprises with brand advantages. On the other hand, with the improvement of women's income, social status and family status, women have become the dominant force in consumer spending in the new era. The huge consumption base, economic independence and autonomy and the characteristics of female consumption have resulted in the formation of a new consumer demand and a new economic growth point in the "Her economic" era (a unique economic circle and economic phenomenon around women's financial management and consumption). Fashionable consumer goods such as jewellery, leather goods, cosmetics, beauty and health products that bring beauty and enhance the taste to women, which will be favored by female consumers for a long time and the market has great potential for consumption in the future. The company is positioned as a "mid- to high-end multi-brand fashion goods operator" and has defined the strategic development direction of building a luxury fashion industry group with "middle-class women" as its core. With the promotion of the company's project, the company gradually expands the core business from jewellery, leatherware to the beauty and health, cosmetics, supply chain finance and cross-border e-commerce and other fields. This helps the company to cover beauty economy and build a multi-brand and multi-category fashion industry group. At present, "CHJ Jewellery" and "FION(Handbags)" have developed into leading brands in their respective fields. The company also continues developing other fashion related fields, finding suitable integration opportunities to expand its business portfolio with purpose of building up a fashion life ecosystem.