Henan Huaying Agriculture Development Co., Ltd.
华英农业
002321
Shenzhen Stock Exchange
Company Profile
1. Advantages of full industry chain and integration After years of development, the company has become a food processing and down production enterprise in the entire industry chain, integrating feed production, duck breeding, hatching, commercial duck breeding, slaughter and freezing processing, cooked food deep processing, down processing and other series of production. Relying on the integrated business model of the entire industry chain, the company has achieved deep collaboration of resources, technology, and channels, effectively resisted market volatility risks through collaborative capacity scheduling, and ensured the robustness of business performance through diversified product structure strategies, forming significant industrial resilience and anti cyclical capabilities. 2. Brand advantage The company is the first listed enterprise in the domestic duck industry, and its "Huaying Brand" trademark has a high level of recognition and reputation throughout the industry. 3. Quality and food safety advantages As a national key leading enterprise in agricultural industrialization with over 30 years of experience in operating the entire industry chain, the company has always established product quality and food safety as its core strategy, and has established a food safety prevention and control system covering the entire chain of feed production, duck breeding, slaughtering and processing, and cooked food products. The company has passed certifications such as ISO9001 Quality Management System, HACCP Food Safety Management System, ISO14001 Environmental Management System, BRCGS Global Food Standard, IFS International Food Standard, etc., and has established a quality assurance system covering the entire industry chain, achieving standardized management from "source to table". In 2023, the company was approved as a "National Modern Agriculture Whole Industry Chain Standardization Demonstration Base" by the Ministry of Agriculture and Rural Affairs, marking its recognition in the quality control of the entire industry chain. In the field of internationalization, the company's products have export qualifications to more than 50 countries and regions including Japan, South Korea, the European Union, Canada, Hong Kong, Central Asia, and the Middle East. The export volume of duck meat has always maintained a leading position in the industry, setting the industry benchmark of "Huaying Standard" in the international market. 4. Advantages of Global Sales Network After more than 30 years of deep cultivation and meticulous work, the company has formed a three-dimensional sales network covering the entire province of Henan, as well as East China, Central China, South China, Hong Kong, Japan, South Korea and other regions and countries. With a keen market perception and fast response speed, relying on the cold chain logistics management system, the company has achieved key market warehousing and distribution. In the field of high-end food supply chain, we have established partnerships with leading domestic food processing enterprises such as Shuanghui Group and Nanjing Guihua Duck. In terms of retail channels, it has built a diversified channel layout, providing full link services from product development to supply chain management for leading supermarkets and new retail enterprises such as Metro AG, Hema Xiansheng, Yonghui, RT Mart, Dennis, Fat Donglai, etc., and has created a characteristic product line including poultry products, seasoned food ingredients, etc. In response to the needs of chain catering customers, establish flexible production lines and modular product design systems to provide customized product combinations for brands such as Haidilao and Xiaolongkan, meeting differentiated needs in different scenarios. In terms of international operations, the company has self operated export rights and has established a professional team with rich international trade experience to build a service system covering the entire process of processing technology, market access, trade compliance, cross-border settlement, etc. It maintains good trade cooperation relationships with foreign customers. The company relies on the cumulative rules of origin under the Regional Comprehensive Economic Partnership (RCEP) and preferential tariff policies in free trade zones, focusing on expanding traditional advantageous markets such as Southeast Asia, Japan, and South Korea, establishing regional brand awareness and channel networks, and continuously improving the overseas quality certification system to effectively enhance its competitiveness in overseas markets. 5. Large domestic down production enterprises As a leading enterprise in the domestic down production field, the company has built a differentiated competitive advantage through three core dimensions: technological innovation, quality control, and customer resources. It has been continuously awarded the titles of "Meritorious Enterprise in China's Down Industry" and "Top Ten Export Enterprises in China's Down Industry" by the China Down Industry Association. The company focuses on the systematic construction of research and development. Its down business subsidiary has IDFB accredited laboratories, and the reports issued have international mutual recognition effectiveness. Its testing capabilities cover the core dimensions of down quality, making it one of the few enterprises in the industry to obtain this certification. In the future, as the company continues to expand in the fields of research and development and testing, it will provide sustained growth momentum for the company. In terms of customer resource layout, the company has formed a global high-quality customer matrix, with cooperative customers covering domestic high-end down jacket brands such as Bosideng, Xuezhongfei, Qianrengang, as well as international luxury brands. Downstream brand owners have extremely high requirements for the product quality, testing capabilities, production processes, and scale of down and feather product suppliers, which require strict supplier screening. Brand owners have a certain degree of stickiness with screened suppliers. The company has established a deep strategic partnership with top customers, which not only ensures order stability, but also continuously enhances industry influence through the demonstration effect of top brands. The company has established its competitive position in the down industry chain through the development model of "technology empowerment+standard guidance+ecological co construction". In the future, it will continue to consolidate its leading advantage in the industry and lay a solid foundation for sustainable development by deepening the upgrading of intelligent equipment and expanding new application scenarios.
Full description
As the first A-share listed enterprise in the domestic duck industry, the company has been rated as a national key leading enterprise in agricultural industrialization and one of the first national demonstration bases for high-quality development and standardization of modern agriculture. The company has developed into an internationally competitive operator of the entire poultry food industry chain by building a closed loop covering duck breeding and hatching, feed production, commercial duck breeding and slaughtering, deep processing, and cold chain logistics. The company's high-quality duck products have been exported to over 50 countries and regions including Japan, South Korea, the European Union, Canada, Hong Kong, Central Asia, and the Middle East, maintaining a leading position in the industry's exports for several consecutive years. The company has been deeply involved in the national strategic food security system and has become the official designated only duck meat supplier for major international events such as the Beijing Olympics, Shanghai World Expo, Xiamen BRICS Conference, Wuhan Military Games, Beijing Winter Olympics, Hangzhou Asian Games, etc. It has successfully completed the duck meat supply task for the Harbin Asian Winter Games in 2025. As a key pillar enterprise and leading enterprise in poverty alleviation in southeastern Henan, the company drives farmers to lift themselves out of poverty and increase their income through the "industry+poverty alleviation" model, empowering the national rural revitalization strategy. In the field of down industry, as a leading domestic down production enterprise, the company has built an industry brand and reputation with excellent research and development innovation capabilities, CNAS recognized quality testing capabilities, and large-scale green production processes. It has established cooperative relationships with many well-known domestic and foreign clothing brands, and its products have successfully entered the supply chain system of international luxury brands such as Moncler. At present, the comprehensive strength of the company's down sector is at the forefront of the industry, and it also has its own advantages in international market competition. In recent years, the down sector subsidiary Hangzhou Huaying Xintang has been repeatedly rated as one of the top ten export enterprises in China's down industry.