JIANGSU YANGHE DISTILLERY CO., LTD.

Company Profile

1.Natural environment advantage The Company is located in Suqian, the capital of Chinese Baijiu with 'three rivers, two lakes and one wetland’. As one of the three famous wetlands in the world, Suqian enjoys equal popularity with the Scotch whisky producing area and the French Cognac producing area. The long history and unique ecological environment provide a good source of water, soil and air for production for liquor production. Especially the microorganism condition is significantly beneficial to production. The Yanghe distillery originated in the Sui and Tang Dynasties, flourished in the Ming and Qing Dynasties. It had been sold in Jianghuai area during the period of Yong Zheng of Qing Dynasty. It has a good reputation that 'dainty taste derived from fortune spring and liquor ocean, which made Yanghe rank first place in Jianghuai area'. Shuanggou alongside Yanghe was praised as the origin of Chinese natural liquor by domestic and overseas experts due to the discovery of drunken ape fossils in Xiacaowan. 2.Quality advantage Considering the diversification and individuation of consumption demand, the Company took the lead in breaking the traditional classification of Baijiu flavor. The Company classifies Baijiu based on taste and emphasizes the value of taste. The Company strengthens the mellowness of Baijiu, puts forward the new style of the mellow Baijiu quality, and deeply meets core demand of target consumers. It has successfully established new craft of mellow Baijiu production and system framework of mellowness mechanism, which caters to market consumption. In June 2008, "Mellowness", a special type of Yanghe, was first written into the national standard in China Protected Geographical Indication Product- Yanghe Daqu (Standard No. GB/T220406-2008). In 2019, the company formulated the group standard named "Mellow Baijiu" (i.e., T/CBJ2104-2019), which further enriched and improved the relevant standards of mellow Baijiu. In 2022, the company formulated the standards of "Baijiu Wetland Real Estate Area" (T/CBJ2305-2022) and "Wetland Baijiu" (T/CBJ2110-2022), which promoted the specification of technical quality standards for wetland liquor. In 2023,the company released the “China's Baijiu Mellow Quality Development Report”, and comprehensively constructed the “mellow system”. 3.Talent advantage The company boasts 56 national liquor judges, 78 provincial liquor tasting committee members, and 2,009 technical personnel, supported by 10 national and provincial technical research and development platforms. This prominent advantage in technical and skilled talent provides a solid foundation for continuously enhancing the company’s soft-style liquor quality. In 2024, three scientific and technological achievements, including "Microbiome Analysis and Key Application Technologies in the Brewing Process of Soft-Type Baijiu," were appraised by the China Light Industry Federation. Additionally, five scientific research projects received awards at or above the provincial level, and the company secured both the first and second prizes in the 2nd China Baijiu Chief Tasters Competition. 4.Brand advantage As one of the original "Eight Great Chinese Liquor Brands," the company stands uniquely in China's 白酒 (Baijiu) industry as the only enterprise to own two Chinese famous liquor brands (Yanghe and Shuanggou), two Chinese time-honored brands, six China Well-Known Trademarks (Yanghe, Shuanggou, Blue Classic, Zhenbaofang, Dream of Blue, and 蘇), two national 4A-level scenic spots, two national industrial heritage sites, and one national key cultural relic protection unit. In the "2024 China's Most Valuable Brands 500" report released by the GYBrand Global Brand Research Institute, the company ranked 3rd in China's Baijiu industry with a brand value of 90.979 billion RMB. In the "2024 Global Most Valuable Alcohol Brands" list published by the world-renowned brand value research firm Brand Finance, it ranked 5th globally with a brand value of 6.3 billion US dollars. 5.Marketing network advantage The company has a marketing team with innovative ideas and strong execution. Its marketing network has penetrated into all counties and regions in China; The high-speed channel for distribution has been basically built, laying a solid foundation for future market expansion and category extension. Meanwhile, as a traditional enterprise, Yanghe has consistently optimized new sales model and advanced digital transformation. The sales digitalization of Yanghe has become a case study for Tsinghua University, showcasing the leading position of Yanghe in internet application.