Luolai Lifestyle Technology Co., Ltd.
罗莱生活
002293
Shenzhen Stock Exchange
Company Profile
The company's core strategy is brand operation and management, combined with franchising distribution model. The company has developed its own brands by organizing internally the capabilities of brand marketing and operation, product design and development, supply chain management, and sales network management. The company's product development is managed using a combination of self manufacturing, OEM and ODM. Its sales network covers cities throughout China including Hong Kong, and the stores are either directly operated or franchised. At the same time, the company has been the exclusive licensee of many well-known international brands which further enrich the product range and fulfill the growing appetite of consumers.
Full description
Founded in 1992, the company is the first and leading vertically integrated company in domestic textile industry with its own r&d, design, production and sales functions. The company adopts multi-brand strategy and has successfully developed brands with strong awareness and reputation. Each brands has established clear and distinguishable positions within the market. The portfolio of brands satisfies the diversified needs of consumers and their pursuit of high-quality lifestyle. The company's product offerrings have also expanded from traditional bed linens into other home products such as towels, bath towel, floor mats, home fragrance, slippers, home-wear and etc.