SHENZHEN WORLDUNION GROUP INCORPORATED

Shenzhen Worldunion Group Incorporated, listed on the Shenzhen Stock Exchange since 2009, is a prominent player in the real estate sector, specializing in comprehensive real estate services. The company focuses on integrating digital technology with traditional real estate practices to enhance transaction efficiency and improve customer service. Its mission is to connect assets with people, providing a wide range of real estate services that cater to both individual and corporate clients. The company's main business lines include real estate agency sales services, which leverage digital platforms to streamline transactions, and an “Internet +” business that offers integrated marketing solutions for developers. Additionally, Worldunion operates in financial services, providing post-transaction financing, and offers urban asset management, consulting, and leasing services. With over 300 subsidiaries across key cities in China, the company has established a robust organizational structure that supports its growth and operational efficiency, positioning it as a leading enterprise in the real estate service industry.

(1) Corporate culture Our company has been specializing in the real estate services for 28 years and has always adhered to the corporate culture of "customer-centric, struggling-oriented, team-oriented, and professional-oriented". Our mission is to "establish a connection between assets and people, expanding its entrance and enriching scenarios and services, allowing more people to enjoy genuine real estate services”. Our company builds a multi-dimensional incentive system, optimizing the salary management system, advancing a systematic training system, and carrying out measures such as a humanized care plan. Except for cultivating our own senior management team, our company also actively introduces external outstanding industry elites, integrating them with the corporate culture and carrying on inheritance, which formed our advantage of combining management and culture. (2) Organizational advantage Our company began to transform itself into a flat and flexible matrix organization in 2010. The matrix organization allows us to deploy various business lines on regional company bases and provide customers with comprehensive real estate services. Along with the organizational flattening, regional companies have been turned into comprehensive profit centers, stimulating their localization and integrated development, and effectively improve operation efficiency accordingly. Our company has more than 300 subsidiaries, basically covering all core cities across the country, which lays a solid foundation for sustainable development for us. (3) Focus and openness Our company has focused on the real estate service for 28 years and has established a good integrity and brand, laying a solid foundation for opening platform and linking resources. As a platform and hub open to all peers, our company also actively link external resources and new customer groups. Through dedicated services and an open platform, our various businesses develop collaboratively to better serve customers. (4) Assistance of the capital market As the first domestic real estate service provider to be listed on the A-share market, we explored our business expansion capabilities through listing in 2009. As one of the few listed companies in the real estate service industry, we have relatively more advantages compared our peers in mergers and acquisitions, financing, equity incentives and industry resource integration. Our company has stable financial years, stable capital structure, and maintains a low-level asset-liability ratio in the industry. With the continuous improvement and development of China's asset market, the listing advantage has become more and more obvious, continuously assisting our growth and development. (5) Overlapping State-owned Enterprise Resources In 2020, the actual controller of our company was changed to the State-owned Assets Supervision and Administration Commission of Zhuhai Hengqin New District. In August 2021, the actual controller of the company was changed to the State-owned Assets Supervision and Administration Commission of Zhuhai Municipal People's Government. We and Da Hengqin have strong complementary effects on the capabilities, resources, and systems. In order to give full play to the superimposed effect of the flexible mechanism of private enterprises and the advantages of state-owned enterprises’ capital resources, we focus our businesses on "Big Transactions" and "Big Asset Management", continuously improving the efficiency and experience of real estate transactions, to empower the continuous improvement of asset value, and strive to become a leading enterprise in China's real estate service.