SHENZHEN WORLDUNION GROUP INCORPORATED
世联行
002285
Shenzhen Stock Exchange
Company Profile
(1) Corporate culture Our company has been specializing in the real estate services for 28 years and has always adhered to the corporate culture of "customer-centric, struggling-oriented, team-oriented, and professional-oriented". Our mission is to "establish a connection between assets and people, expanding its entrance and enriching scenarios and services, allowing more people to enjoy genuine real estate services”. Our company builds a multi-dimensional incentive system, optimizing the salary management system, advancing a systematic training system, and carrying out measures such as a humanized care plan. Except for cultivating our own senior management team, our company also actively introduces external outstanding industry elites, integrating them with the corporate culture and carrying on inheritance, which formed our advantage of combining management and culture. (2) Organizational advantage Our company began to transform itself into a flat and flexible matrix organization in 2010. The matrix organization allows us to deploy various business lines on regional company bases and provide customers with comprehensive real estate services. Along with the organizational flattening, regional companies have been turned into comprehensive profit centers, stimulating their localization and integrated development, and effectively improve operation efficiency accordingly. Our company has more than 300 subsidiaries, basically covering all core cities across the country, which lays a solid foundation for sustainable development for us. (3) Focus and openness Our company has focused on the real estate service for 28 years and has established a good integrity and brand, laying a solid foundation for opening platform and linking resources. As a platform and hub open to all peers, our company also actively link external resources and new customer groups. Through dedicated services and an open platform, our various businesses develop collaboratively to better serve customers. (4) Assistance of the capital market As the first domestic real estate service provider to be listed on the A-share market, we explored our business expansion capabilities through listing in 2009. As one of the few listed companies in the real estate service industry, we have relatively more advantages compared our peers in mergers and acquisitions, financing, equity incentives and industry resource integration. Our company has stable financial years, stable capital structure, and maintains a low-level asset-liability ratio in the industry. With the continuous improvement and development of China's asset market, the listing advantage has become more and more obvious, continuously assisting our growth and development. (5) Overlapping State-owned Enterprise Resources In 2020, the actual controller of our company was changed to the State-owned Assets Supervision and Administration Commission of Zhuhai Hengqin New District. In August 2021, the actual controller of the company was changed to the State-owned Assets Supervision and Administration Commission of Zhuhai Municipal People's Government. We and Da Hengqin have strong complementary effects on the capabilities, resources, and systems. In order to give full play to the superimposed effect of the flexible mechanism of private enterprises and the advantages of state-owned enterprises’ capital resources, we focus our businesses on "Big Transactions" and "Big Asset Management", continuously improving the efficiency and experience of real estate transactions, to empower the continuous improvement of asset value, and strive to become a leading enterprise in China's real estate service.
Full description
(1) "Big Transaction" business lay a strong foundation and continues to grow. During the reporting period, “Big Transaction” business integrated channel resources, and improved transaction efficiency based on the digitalization of the new house real estate agency and professional operating. 1. The real estate agency sales services The real estate agency sales services use the Internet and digital technology to build a unified data center for “Big Transaction”, to restructure the real estate sales sites, strengthening customer operating capabilities and reducing overall marketing costs for developers, and improves transaction efficiency accordingly. 2. “Internet +” business The company's “Internet +” business complies with developers' demand for integrated online and offline omni-channel marketing, creating a unique industry-specific three-party management platform for developers, channels, and companies. 3. Financial business Our financial business is positioned as a value-added business of "Big Transaction" and "Big Asset Management". It mainly provides post-transaction financing convenience for customers of "Big Transaction" present. (2) "Big Asset Management" returns to asset-light operating and focus on professional service capabilities. Our “Big Asset Management” business assists government and business customers in consulting, leasing, space operating and urban asset management services for various industrial properties and public facilities in the city, including office buildings, industrial parks, urban public spaces, public facilities, construction and implementation, and so on. 1. Urban asset management business Our urban asset management business assists government and business customers to provide property management, urban public facility management,comprehensive facility management and diversified value-added services for various industrial properties, urban spaces and public facilities. 2.Space operating business Our space operating business assists property owners or holders in the operation and decoration services of industrial and commercial properties, apartment and hotels. 3. Consulting business Since the start of consulting business, we has been committed to helping clients solve problems encountered in urban development. Supporting by "Big Transaction" and "Big Asset Management" business, the consulting business actively plays the role of "hook" and "port", altering serving modes and improving capabilities in arears of urban public space, public construction facilities, theme area development, industrial development and leasing, office buildings and industrial parks, cultural tourism and new-form properties, asset evaluation and enhancement, etc. 4．Leasing business Based on national layout and “Little Dinosaur” online commercial building platform, we assist government and business customers to explore diversified leasing services for new urbans and new districts, industry parks, commercial buildings and so on.