Hunan Friendship and Apollo Commercial Co., Ltd.
友阿股份
002277
Shenzhen Stock Exchange
Company Profile
1. Regional scale advantage and brand influence The company is a local enterprise in Changsha. The company's stores occupy the main business district of Changsha and have multiple well-known commercial brands such as "Friendship", "Friendship & Apollo Spring", "Friendship & Apollo Outlets" . It has also obtained the franchise rights for 7-ElEVEN convenience stores in Hunan Province. 2. Owning commercial real estate property rights and superior store locations The company owns the property rights of nearly half of its department store real estate, covering the core commercial districts of cities such as Changsha, Chenzhou, Changde, and Shaoyang. The property rights of high-quality department stores reduce operating costs and enhance regional competitiveness. 3. Multi level business structure The company's business models cover department stores, outlets, specialty stores, shopping centers, convenience stores, and online shopping. The multi-level business structure and diverse business models enable the company to have a wider range of consumer users, thereby meeting the shopping needs of different levels of consumer users. 4. Experienced management team The company maintains good communication and cooperation with suppliers, establishes good long-term cooperative relationships with multiple well-known international and domestic brand suppliers, and has formed long-term stable strategic development partners with most of them. The core management team of the company has rich experience in department store management and is stable, which can ensure the company's more accurate market positioning and selection of sales product combinations.
Full description
1. The Company specializes in retail, enjoying business ties with department stores, Outlets (discount stores), shopping malls, specialty stores and online shopping platforms. The company actively implements the omni-channel retail strategy of online and offline integration. At present, there are 11 offline stores and 90 convenience stores, including Friendship Store AB Hall, Friendship Mall, Changsha Youa Outlets, Chenzhou Youa International Plaza, Changde Youa International Plaza, Shaoyang Youa International Plaza, etc., and online shopping platforms such as "Youa Overseas Shopping" ,"Youa Micro Store"and "Youa Shopping". 2. The Company's stores have different market positioning; they include high-end boutique department stores, medium- and high-end comprehensive department stores, fashion department stores and mass department stores. The brand portfolios of these stores also vary slightly, so as to form a multi-level department store brand pattern serving consumer groups of different income levels. 3. The Company's department store retail business models mainly include joint sales, distribution and property rental. Joint sales, a sales model commonly used by Chinese department store retailers, is also the key business mode of the Company's stores. Under the joint sales model, suppliers provide goods, set up branded goods counters in the designated area of the store, employ sales staff to sell goods; while the Company takes commissions in proportion to sales amounts, without bearing losses arising from depreciation of commodity price and other risks. At present, the Company applies the joint sales model on categories such as apparel, gold & jewelry, daily necessities, as well as some home appliances and cosmetics. Under the distribution model, the goods are directly purchased and warehoused by the store, which is responsible for the safekeeping and sale of the goods and bears the risks and benefits arising from the ownership of the goods. At present, the Company applies the distribution model on categories such as tobacco & alcohol products, as well as some cosmetics and home appliances. Property rental refers to the business model under which merchants rent spaces in the store to do their business, and pay periodic rental to the store. The company currently applies the property rental model on categories such as catering, leisure and entertainment.