New Huadu Technology Co., Ltd.
新华都
002264
Shenzhen Stock Exchange
Company Profile
1.Strong Brand Image and Influence The Company consistently adheres to a customer-value-centric philosophy, upholding the entrepreneurial spirit of "Integrity, Accountability, Simplicity, and Courage," and has cultivated a strong brand image and influence. Through long-term development and accumulation, the "New Huadu" brand enjoys high recognition and reputation. The Company has received accolades including "Outstanding Enterprise in China's 30 Years of Reform and Opening-up," "China Well-Known Trademark," and "Fujian Famous Trademark." Additionally, it has established strong strategic alliances with clients across diverse internet sectors and industries, earning multiple industry awards and platform certifications, demonstrating significant market influence. 2.Solid Data Technology Capabilities and Operational Efficiency Through sustained development, the Company has accumulated extensive data resources and developed integrated solutions including "Spider Pedia (Knowledge Base)," "Jiuai Zhixing," and "Jiuai ZHiku" for e-commerce scenarios and AI models. It independently launched the strategic product "Mega AI Agent Matrix," driving commercial applications for clients and maximizing data asset value. This enables precise customer segment targeting and conversion, while enabling refined retention and operations for existing consumers. The Company continuously monitors AI advancements, especially in marketing and e-commerce applications, applying them to core functions— operations, advertising, design, livestreaming, customer service, and supply chain—to enhance content production efficiency and ad precision and relevance. 3.Deep Partnerships with Industry Leaders and Platforms The Company strengthens partnerships with leading brands and e-commerce platforms, deeply embedding itself in premium sectors like alcohol, daily chemicals, beverages, maternal & infant products, and beauty & personal care. As an ecosystem partner for renowned brands across industries, it supports breakthroughs in R&D, market expansion, user management, branding, and promotion, enhancing partners' competitiveness. The Company has accumulated cross-industry systematic sales operations capabilities and resources, forming a comparative advantage, resilience against risks as well as deep strategic alliances with industry leaders and platforms while developing synergistic capabilities. 4.Industry-Leading Performance Marketing and Product Development & Operations Capabilities Rooted in cross-category, multi-channel and multi-model service capabilities and systematic operations, the Company invests in integrated marketing platforms driven by big data analytics. It employs a dual-core strategy of "Product Development and Supply Chain Management" fueled by consumer insights. Collaborating with brands on developing customized products, it creates a bidirectional internet marketing ecosystem centered on products that addresses both consumer and brand needs. This incubates proprietary business models for self-owned brands and customized products, gradually forming a second growth curve for future expansion. 5.Digital Supply Chain Supporting Omni-Channel E-commerce The Company is committed to enhancing digital supply chain management through proprietary brand development with data research, customized products, and warehousing/logistics infrastructure. Its logistics network spans 14 warehouses nationwide (9 B2B + 5 B2C), covering 80,000+ sqm, with peak daily shipments of 60,000 orders. Retail coordination warehouses in 22 cities flexibly handle demand fluctuations during sales peaks (e.g., promotions, livestreaming e-commerce), supporting full-channel e-commerce operations. 6.Global Expansion of Localized Models and Capabilities The Company replicates and locally reconstructed its proven "data research + performance marketing + product operations" capabilities honed in the domestic market, achieving "model, capability, and brand globalization." Its global strategy extends beyond service delivery to building core competitiveness through localized operations and capacity transfer. This requires deep understanding of culture, needs and habits of the target market, localized product/team strategies, and leveraging local teams as bridges between Chinese methodologies and overseas markets. Simultaneously, it exports core capabilities in technology, management and innovation and enhancing competitiveness via solutions, services and partnerships. Domestic teams provide training to ensure smooth overseas deployment, establishing the unique competitive advantage for the Company. The project co-developed with L'Oréal Group—Southeast Asia's largest e-commerce short video production factory—exemplifies deep collaboration. It enabled the end-to-end launch of a luxury cosmetics brand on TikTok Indonesia, establishing the Company as a key pioneer and supplier for the brand's standardized e-commerce system in Southeast Asia. The Indonesian subsidiary has repeatedly earned "Gold TikTok Shop Partner Certification" recognitions from TikTok (one of the platform's highest accolades for service providers). 7.Advanced Professional Management System The Company has established a sophisticated incentive mechanism and culture for its executives, with clearly defined roles and authorities for the Shareholders' Meeting, Board of Directors, and Management, mitigating conflicts and instability. Concurrently, the Company optimizes equity structure through multiple initiatives, maintains a scientific and efficient decision-making mechanism to enhance corporate governance. This includes actively integrating management as shareholders and innovating incentive programs such as the "Navigator Plan”, effectively aligning shareholders, corporate, and management interests to ensure shared commitment to the long-term sustainable development of the Company.
Full description
The Company's core business model centers on internet marketing based on data research, encompassing omni-channel e-commerce sales services, product R&D and marketing services, digital marketing services, and AI technology. In 2025, the Company achieved a Gross Merchandise Volume (GMV) of RMB 5.8 billion, of which customized products accounted for RMB 700 million. Total operating income reached RMB 3.187 billion, with net profit attributable to shareholders of listed companies at RMB 169 million. 1.Omni-Channel E-Commerce Sales Services (1)E-commerce Retail The Company has deeply penetrated sectors including alcohol, daily chemicals, beauty & personal care, and maternal & infant products, accumulating cross-industry e-commerce sales operations capabilities and resources. Its full-chain, diversified business portfolio has fully leveraged competitive advantages, forming robust anti-risk and counter-cyclical capabilities. For multiple consecutive years, the Company has ranked among the top alcohol brand operators on platforms such as JD.com, Tmall, Douyin, Meituan, Kuaishou, Pinduoduo, and Vipshop. Alcohol industry partners include Luzhou Laojiao, Shanxi Fenjiu, Wuliangye, Gujing Gongjiu, Tsingtao Brewery, Jing Brand, Changyu, Xijiu, Langjiu, Zhuyeqing, Moutai Health Liquor, and Penfolds, holding online distributor or operational service qualifications for the aforementioned brands. Other industry partners include Yunnan Baiyao, Kimberly-Clark (Huggies, Kotex, Kleenex, Sweety, Softex), Pien Tze Huang, L'Oréal (Maybelline, Garnier, L'Oréal Paris), Unilever, P&G, and Shiseido. (2)Livestreaming E-commerce and Short Video E-commerce The Company has strategically invested in livestreaming and short video e-commerce. Relying on precise matching of goods, venues, and audiences as well as full-chain, one-stop supply chain services, it conducts business via brand livestreaming, self-operated matrix livestreaming, and affiliate distribution channels. It operates nearly 4,000 square meters of livestreaming bases across e-commerce hubs including Hangzhou, Beijing, and Jinan, housing 41 livestreaming studios. A 500-square-meter livestreaming base is also established in Jakarta, Indonesia. Partnering with leading brands such as Luzhou Laojiao, Shanxi Fenjiu, Wuliangye, Gujing Gongjiu, Moutai Health Liquor, Kimberly-Clark, L'Oréal, Unilever, P&G, and Shiseido, the Company operates brand livestreaming on Douyin, Kuaishou, WeChat Video Channels, and TikTok. (3)Instant Retail The Company has deployed services across Douyin Local Lifestyle, JD Flash Delivery & JD Wine World, Meituan Waima & Shan Gou, Taobao Flash Sales, and Duoduo Grocery. Its warehousing and logistics system covers 14 distribution centers and 22 urban retail coordination warehouses nationwide, fully meeting consumers' instant consumption needs. (4)Overseas Expansion The Company has comprehensively expanded into Indonesia’s mainstream e-commerce and content platforms, including TikTok, Tokopedia, and Shopee, establishing a mature full-chain operational system. By integrating proven e-commerce models with local market insights, it has pioneered a replicable and scalable "Chinese Experience + Local Innovation" approach. For business development, it deeply collaborates with leading brands in high-demand categories like maternal & infant, beauty, personal care, and food, becoming the only global company simultaneously providing e-commerce agency services for multiple global top 7 cosmetics groups. Jointly with L'Oréal Group, it established Southeast Asia’s largest e-commerce short video production factory for L'Oréal, completing the end-to-end launch of the first luxury cosmetics brand on TikTok Indonesia. The Company serves as the pioneer and supplier of standardized operational systems for this brand in Southeast Asia and even globally, setting new industry benchmarks. Within one year of establishing its Indonesian subsidiary, it received multiple "Gold TikTok Shop Partner Certification" recognitions from TikTok (one of the platform's highest accolades for service providers), validating its leadership in content e-commerce while driving sales growth for partners and propelling some clients to top platform rankings in their categories. 2.Product R&D and Marketing Services In partnership with brand owners, the Company has co-developed products including Luzhou Laojiao's "Six-Year Cellar Touqu" series and "Tequ Vintage Heritage Gift Box," Fenjiu's "Blue and White 20 Mashang Ruyi (Blessing for Good Fortune) Gift Box" and "Laobai Fenjiu First Class of Good Luck," Wuliangye's "Wuliang Touqu Five Auspicious Blessings Gift Box" and "Wuliang Touqu Dual Bottles Gift Box," Gujing Gongjiu's "Vintage Original Brew Crystal Edition," and Langjiu's "Shun Pin Lang (Hong Shun)" series. These customized products have achieved full-channel online sales, capturing diversified consumption trends and further enhancing profitability. Simultaneously, the Company is expanding brand investment in its proprietary online chains such as "Jiulianjiu" and "Jujiu," gradually forming a secondary growth curve for future development. Its wholly-owned subsidiary in Hainan operates the "Jiulianjiu" brand, which maintains flagship stores on leading e-commerce platforms including JD.com, Pinduoduo, and Douyin, amassing over 5 million followers and nearly 10 million members collectively. 3.Digital Marketing Services and AI Technologies Beijing MegaInsight Technology Co., Ltd., a wholly-owned subsidiary, integrates 16 years of internet marketing expertise with cutting-edge AI technologies. From the "Spider Pedia" knowledge base (2019) for consolidating industry insights, to the "Zhixing" operations platform (2021) streamlining enterprise product management, and the "Mega AI Agent Matrix" (2025), MegaInsight has completed three evolutionary leaps—from experience accumulation to process optimization, and finally to intelligent decision-making. Adhering to its mission of "simplifying product operations," MegaInsight ensures data security through localized deployment and supports deep customization of AI agents. It aims to build end-to-end intelligent operation systems for enterprises, transforming data insights into actionable strategies and injecting new momentum into digital commerce. MegaInsight has secured 4 national patents and over 30 software copyrights, collaborates with top research institutions to foster industry-academia-research ecosystems, and maintains continuous innovation capabilities.