New Huadu Technology Co., Ltd.

New Huadu Technology Co., Ltd. is a company listed on the Shenzhen Stock Exchange since 2008, specializing in information transmission, software, and information technology services. The company focuses on internet marketing driven by data research and offers a range of services, including omni-channel e-commerce sales, product research and development, digital marketing, and artificial intelligence technology. The company operates across several business lines, including e-commerce retail, livestreaming e-commerce, and instant retail. It has established a strong presence in sectors such as alcohol, beauty and personal care, and maternal and infant products, partnering with leading brands to enhance its market position. New Huadu has developed a robust logistics and warehousing infrastructure to support its operations, with distribution centers and retail coordination warehouses nationwide. Additionally, the company has expanded its reach into international markets, notably Indonesia, by leveraging its proven business models and local market insights to create scalable e-commerce solutions.

1.Strong Brand Image and Influence The Company consistently adheres to a customer-value-centric philosophy, upholding the entrepreneurial spirit of "Integrity, Accountability, Simplicity, and Courage," and has cultivated a strong brand image and influence. Through long-term development and accumulation, the "New Huadu" brand enjoys high recognition and reputation. The Company has received accolades including "Outstanding Enterprise in China's 30 Years of Reform and Opening-up," "China Well-Known Trademark," and "Fujian Famous Trademark." Additionally, it has established strong strategic alliances with clients across diverse internet sectors and industries, earning multiple industry awards and platform certifications, demonstrating significant market influence. 2.Solid Data Technology Capabilities and Operational Efficiency Through sustained development, the Company has accumulated extensive data resources and developed integrated solutions including "Spider Pedia (Knowledge Base)," "Jiuai Zhixing," and "Jiuai ZHiku" for e-commerce scenarios and AI models. It independently launched the strategic product "Mega AI Agent Matrix," driving commercial applications for clients and maximizing data asset value. This enables precise customer segment targeting and conversion, while enabling refined retention and operations for existing consumers. The Company continuously monitors AI advancements, especially in marketing and e-commerce applications, applying them to core functions— operations, advertising, design, livestreaming, customer service, and supply chain—to enhance content production efficiency and ad precision and relevance. 3.Deep Partnerships with Industry Leaders and Platforms The Company strengthens partnerships with leading brands and e-commerce platforms, deeply embedding itself in premium sectors like alcohol, daily chemicals, beverages, maternal & infant products, and beauty & personal care. As an ecosystem partner for renowned brands across industries, it supports breakthroughs in R&D, market expansion, user management, branding, and promotion, enhancing partners' competitiveness. The Company has accumulated cross-industry systematic sales operations capabilities and resources, forming a comparative advantage, resilience against risks as well as deep strategic alliances with industry leaders and platforms while developing synergistic capabilities. 4.Industry-Leading Performance Marketing and Product Development & Operations Capabilities Rooted in cross-category, multi-channel and multi-model service capabilities and systematic operations, the Company invests in integrated marketing platforms driven by big data analytics. It employs a dual-core strategy of "Product Development and Supply Chain Management" fueled by consumer insights. Collaborating with brands on developing customized products, it creates a bidirectional internet marketing ecosystem centered on products that addresses both consumer and brand needs. This incubates proprietary business models for self-owned brands and customized products, gradually forming a second growth curve for future expansion. 5.Digital Supply Chain Supporting Omni-Channel E-commerce The Company is committed to enhancing digital supply chain management through proprietary brand development with data research, customized products, and warehousing/logistics infrastructure. Its logistics network spans 14 warehouses nationwide (9 B2B + 5 B2C), covering 80,000+ sqm, with peak daily shipments of 60,000 orders. Retail coordination warehouses in 22 cities flexibly handle demand fluctuations during sales peaks (e.g., promotions, livestreaming e-commerce), supporting full-channel e-commerce operations. 6.Global Expansion of Localized Models and Capabilities The Company replicates and locally reconstructed its proven "data research + performance marketing + product operations" capabilities honed in the domestic market, achieving "model, capability, and brand globalization." Its global strategy extends beyond service delivery to building core competitiveness through localized operations and capacity transfer. This requires deep understanding of culture, needs and habits of the target market, localized product/team strategies, and leveraging local teams as bridges between Chinese methodologies and overseas markets. Simultaneously, it exports core capabilities in technology, management and innovation and enhancing competitiveness via solutions, services and partnerships. Domestic teams provide training to ensure smooth overseas deployment, establishing the unique competitive advantage for the Company. The project co-developed with L'Oréal Group—Southeast Asia's largest e-commerce short video production factory—exemplifies deep collaboration. It enabled the end-to-end launch of a luxury cosmetics brand on TikTok Indonesia, establishing the Company as a key pioneer and supplier for the brand's standardized e-commerce system in Southeast Asia. The Indonesian subsidiary has repeatedly earned "Gold TikTok Shop Partner Certification" recognitions from TikTok (one of the platform's highest accolades for service providers). 7.Advanced Professional Management System The Company has established a sophisticated incentive mechanism and culture for its executives, with clearly defined roles and authorities for the Shareholders' Meeting, Board of Directors, and Management, mitigating conflicts and instability. Concurrently, the Company optimizes equity structure through multiple initiatives, maintains a scientific and efficient decision-making mechanism to enhance corporate governance. This includes actively integrating management as shareholders and innovating incentive programs such as the "Navigator Plan”, effectively aligning shareholders, corporate, and management interests to ensure shared commitment to the long-term sustainable development of the Company.