Better Life Commercial Chain Share Co., Ltd.

Company Profile

1.Corporate Culture Reinvention Since its establishment, the company's mission of "Creating a Better Life Together" has remained unchanged, and it has always stayed true to this original aspiration. Advanced corporate culture serves as the cornerstone of a century-old enterprise, the genetic code of an excellent brand, and a catalyst for an organization's internal drive, creativity, and cohesion. In 2024, leveraging the support from Pang Donglai, the company fully implemented Pang Donglai's advanced cultural concepts and established "beauty" as a shared belief, with corporate development centered on sincerity, quality, and beauty. The practice of corporate culture follows a top-down approach: the entire senior management team leads by example in practicing sincerity and beauty, dedicated to creating a management environment of respect, trust, recognition, encouragement, and support to activate the organization, enhance cohesion, and improve efficiency. Corporate culture often follows the principle of "leaders set the example, and subordinates follow." The management team upholds the beautiful philosophy of "achieving team goals through sincerity and enabling more employees to live a bright and happy life," uniting all staff as like-minded partners through shared cultural beliefs, scientific management systems, and environments. This inspires everyone to unleash their maximum wisdom and enthusiasm, ensuring the company's steady progress on its path to beauty. 2.Governance Structure Optimization After introducing restructuring investors, the company elected a new board of directors, board of supervisors, and senior management team, and implemented a rotating president system for the first time, achieving a younger and more professional management team—a complete organizational transformation. The company has also revised its?Articles of Association?and internal authorization and process regulations to improve decision-making efficiency, reduce decision-making risks, ensure transparent and fair governance, and create long-term value for shareholders and stakeholders. 3.Organizational Structure Innovation To further enhance management standards and operational efficiency and meet business development needs, the company has adjusted and optimized its original organizational structure. The restructuring is centered on quality and guided by the goal of beauty, aiming to achieve back-office sharing, enable headquarters to serve stores, improve organizational efficiency, and concentrate resources to support business development. This more focused and flat structure helps improve decision-making efficiency, reduce management and communication costs, align strategic objectives, ensure consistency in cultural concepts and business processes, and enhance overall organizational flexibility and driving force, thereby promoting strategic implementation and sustainable development. 4.Focus on Hunan Market with Dual-Format Synergy In 2024, the company will focus on the Hunan market, return to its advantageous region, optimize store layouts, close out-of-province stores, concentrate superior resources to solidify and optimize Hunan-based stores, pursue a balance between "maximizing operational efficiency and store scale," promote refined operations, expand the profitability of advantageous stores, and leverage the demonstration effect of Pang Donglai's renovated stores to optimize store operations and stabilize business development. The company always adheres to the flexible combination of dual formats, traffic interconnection, and value symbiosis to build a "high-frequency + high-quality" commercial ecosystem, meet consumers' diverse needs, provide rich consumption scenarios, and continuously enhance its core competitiveness.