Baoxiniao Holding Co., Ltd.

Company Profile

1. Well-structured brand matrix. Our company has successfully implemented a multi-brand strategy, creating a well-structured brand matrix with a balanced proportion of mature, growing, and nurturing brands. Each brand follows corresponding development strategies based on their growth stage. Mature brands develop steadily, growing brands expand rapidly and healthily, while nurturing brands progress gradually. The interplay between mature, growing, and nurturing brands facilitates resource sharing and collaborative development, leading to the manifestation of economies of scale. Mature brands such as Saint Angelo, HAZZYS, and Bono exhibit balanced growth, indicating the successful execution of the multi-brand strategy that enhances the company's core competitiveness and risk resistance. 2. Efficient "Brand + Platform" operational framework. Our company has established a platform-based organizational structure consisting of front-end, middle-tier, and back-end segments. This flat "Brand + Platform" operational model allows brands to operate independently through divisions while achieving synergy through platforms, enhancing management efficiency. Brands focus on tasks such as product development, brand promotion, supply chain management, and back-end support. Sales platforms utilize channels like offline retail, e-commerce, live streaming, and new retail to expand distribution and manage product sales. This organizational structure maximizes individual expertise, enabling professionals to handle specialized tasks and thus improving operational efficiency. 3. Integrated online and offline full-channel marketing model. Our company has developed an integrated marketing network that combines online and offline channels, encompassing public and private domains. In terms of offline operations, our company has established a nationwide marketing network covering 32 provinces and regions, with a total of around 1670 brand stores. This includes a balanced mix of company-owned and franchised stores. On the online front, each brand has established a matrix of e-commerce, new retail, and live streaming platforms. While offline channels remain core, the company adapts to emerging online channels, achieving rapid adaptation and strong growth. 4. Comprehensive personalized full-category made-to-measure service. Our company's private customized service under the Saint Angelo brand, initiated in 2003, is a leader in the industry. As consumers demand more fashionable and personalized clothing, the need for private customized services has increased. Drawing on the expertise gained from the Saint Angelo brand, our company leverages over 20 years of refined production technology, a network of nearly 800 Saint Angelo brand outlets, over 500 dedicated MTM specialists, and a database built over many years for hundreds of thousands of consumers. This enables our company to provide personalized made-to-measure services across all clothing categories, with specialists offering free in-home measurements and outfit coordination within 72 hours and garment delivery within 360 hours. 5. Large-Scale Personalized Intelligent Manufacturing. Our company leads the digital transformation of the clothing industry through intelligent manufacturing. It became the first apparel brand enterprise to be selected as a "National Ministry of Industry and Information Technology Intelligent Manufacturing Demonstration Enterprise." Our company has established the Baoxiniao large-scale personalized intelligent customization system. Based on individualized orders from consumers, the system employs intelligent data analysis and information integration to generate order instructions. This drives the intelligent factory to engage in extensive personalized manufacturing, achieving the ultimate production goal of clothing customization — "personalized tailoring without compromising quality, and individual piece flow without reducing efficiency." This ensures the smooth implementation of our company's comprehensive range of personalized private tailoring services. 6. Diverse incentive mechanisms aligned with development strategy. Upholding the core values of "priority for innovators, foundation in hard work," our company employs a growth-oriented, profit-driven approach and continually optimizes incentive mechanisms. It has established diverse performance incentive mechanisms that align with its development strategy, including equity incentives, partner mechanisms, and performance-based bonus systems. These mechanisms effectively ignite employees' enthusiasm for innovation and hard work, enhancing their trust and loyalty towards the company and fostering high-quality, stable, and sustainable development.