Shenzhen Mindata Holding Co., Ltd.

Shenzhen Mindata Holding Co., Ltd., founded in 1998 and listed on the Shenzhen Stock Exchange in 2007, is a manufacturing company primarily engaged in the production of electrical machinery and equipment. Originally focused on EMS consumer electronics and LED lighting products, the company has undergone a strategic transformation since 2015 to expand into the digital marketing sector and enterprise SaaS services, leveraging technology and data to enhance its offerings. Mindata's main business lines include digital marketing services and enterprise SaaS solutions. The company has established a comprehensive digital marketing service model through acquisitions, which integrates creative advertising planning and social media marketing. Its enterprise SaaS segment, still in the early stages of development, includes investments in leading firms such as Winchannel and Newdo, which cater to both large brands and small to medium enterprises. Additionally, Mindata continues to optimize its traditional business unit, focusing on smart hardware services, while fostering an open corporate culture that supports its strategic initiatives and partnerships.

(1) Significant capital advantages: Mindata keeps asset-liability ratio low and ownership centralized (actual controllers hold more than 50% of the shares of Mindata), which contributes to industry investment and acquisition to achieve the strategy. (2) Clear strategic idea and strong team learning ability: It is important to judge the industry trend. The professional team makes more correct judgment with the external help. (3)Excellent execution : It has an effective team which matters the improvement, transition and acquisition. (4) Open and inclusive corporate culture : It achieves transition with building up partnership with open corporate culture which is needed for traditional business integrating into Internet.