Shenzhen Mindata Holding Co., Ltd.
实益达
002137
Shenzhen Stock Exchange
Company Profile
(1) Significant capital advantages: Mindata keeps asset-liability ratio low and ownership centralized (actual controllers hold more than 50% of the shares of Mindata), which contributes to industry investment and acquisition to achieve the strategy. (2) Clear strategic idea and strong team learning ability: It is important to judge the industry trend. The professional team makes more correct judgment with the external help. (3)Excellent execution : It has an effective team which matters the improvement, transition and acquisition. (4) Open and inclusive corporate culture : It achieves transition with building up partnership with open corporate culture which is needed for traditional business integrating into Internet.
Full description
Founded in 1998 and listed on the SME Board of Shenzhen Stock Exchange in 2007, Mindata (previously named Seastar) originally focused on manufacturing EMS consumer electronics and LED lighting products. With the strategic transformation to Digital Marketing field since 2015, Mindata extended its business to Enterprise SaaS services driven by "technology + data”. Mindata aims to establish a solid enterprise SaaS service ecosphere on the basis of strong core platform capability and by means of capital operation. According to the strategic planning, Mindata mainly focuses on investing digital marketing and enterprise SaaS in the current phase. Through acquisition of Kiwi Interactive Digital-S, Cheers and Net Show in 2015, Mindata initially set up an industrial pattern of "entire case integration digital-marketing service+ creative advertising planning + social media marketing services". The Digital-marketing business performed up to our expectations in 2016 and has become the main source of the company’s revenue and profit, and it will be an important part of the company's revenue and profits. In the enterprise SaaS business, Mindata is still in the early stage of input and layout. Mindata started investing enterprise Saas, including Winchannel which is a leading enterprise in consumer goods industry and Newdo which is a leading enterprise in SCRM in January and May of 2016 respectively. The mainstream customer groups of Winchannel are well-known domestic and foreign brands, and the mainstream customer groups of Newdo are small and medium enterprises. Both Winchannel and Newdo have strong advantages in terms of products, technology, talents and so on. Both take a leading position in their respective subdivision industry, and both can potentially complement each other perfectly in the future. The traditional business unit is the mature business segment of Mindata. To better serve the strategic transformation, Mindata is further adjusting and optimizing the traditional business. The traditional business, positioned to provide smart hardware services to customers, will provide the stable performance for Mindata. Mindata also will gradually establish intelligent integration control hardware incubation platform.