NanJi E-Commerce Co., LTD.
南极电商
002127
Shenzhen Stock Exchange
Company Profile
1. Business Model Upgrade: Reshaping Supply and Distribution Channels During the reporting period, the company restructured its supply and distribution networks, transitioning from an open licensing model to an invitation-based franchising system. This shift prioritized collaboration with new supply and distribution partners demonstrating high-quality supply chain capabilities and operational expertise. Additionally, partnerships with suppliers failing to meet product quality standards and overly competitive distributors were terminated. Aligned with the "Flagship Products, Sustainability, Milestones" strategy, this restructuring aims to build an ecosystem of suppliers and distributors unified in brand philosophy, product concepts, and quality standards. The goal is to enhance product and service value through optimized industrial chain resources, jointly creating premium brands, products, and services with partners. 2. New Self-Operated Sales Model: Initial Success in Offline Channel Innovation The company launched a self-operated sales model during the reporting period, implementing end-to-end control from raw material procurement, R&D design, production, to product sales. Centered on flagship products, this model leverages broad brand recognition, efficient inventory turnover, and rigorous cost control to deliver thoughtfully designed basics for daily wear and functional outdoor apparel. Product categories include sun protection, quick-dry fabrics, knitwear, lightweight down jackets, thermal underwear, socks, and undergarments. In addition to business model innovation, the company explored offline channels by opening its first pop-up store at Shanghai Global Harbor Mall in December 2024. Focused on its affordable luxury line, the store received positive consumer feedback. Future plans include expanding offline channels and developing innovative partnerships with retail formats to establish a second growth curve. 3. Professional Design Teams & Global Supplier Partnerships: Empowering Product Supply Chains The company established a luxury-standard product design team, recruiting pattern makers, quality controllers, fabric engineers, procurement specialists, and equipment technicians from top global brands to create an internationally competitive workshop. On the production front, the company collaborates with global partners like Coats (UK) and YKK under the "Globalization, Scalability, Strategic Alignment" framework to develop traceable premium products. Nanji Ren implements a "Premium Alternatives" strategy, offering high-quality products at accessible prices.Basichouse positions itself as an "Aesthetic Styling SPA Retailer," achieving rapid GMV growth through a "fast-response small-batch" model. The company continues to seek global partners to deliver diversified premium products. 4. Brand Marketing: Enhancing Consumer Engagement and Brand Image Significant investments were made in marketing campaigns for Nanji Ren, including celebrity endorsements, airport promotions, elevator media ads, and targeted advertising. These omnichannel efforts strengthened consumer interaction and effectively communicated the brand’s high cost-performance value proposition. The deepening impact of these campaigns supports ongoing brand transformation and image elevation. 5. Operational Efficiency Improvement: Process Optimization The company remains market- and consumer-centric in building premium brands, products, and services. Key initiatives include: Centralized brand management for style definition, planning, and marketing. Supply chain optimization with strict quality control protocols. Back-office integration into a professional service matrix supporting business units. Budget-driven performance management with enhanced incentives to drive high-quality growth. 6. Enhanced Creative Output & Key Account Services Adapting to mobile internet trends—content-driven, native, cross-screen, and data-centric marketing—Time Link Network upgraded its capabilities in: Visual creative output， Key account service mechanisms， Video content production， AI-powered technology platforms The company maintains strategic partnerships with top-tier media platforms (OPPO, vivo, Xiaomi, Huawei, Apple) and provides one-stop ad services across mobile OEMs, Tencent MyApp, Red Book, etc. Its global expansion gained momentum in 2024 through Apple Media partnerships, covering Hong Kong and Singapore markets across lifestyle, gaming, education, and tech sectors.
Full description
During the reporting period, leveraging both online and offline channel scenarios, the company achieved dual-drive growth through its self-operated sales and brand service businesses. The brand service business primarily capitalizes on the company's existing operational strengths to integrate resources across upstream, midstream, and downstream supply chains, delivering efficient industrial services to the industrial chain. The self-operated sales business adopts a self-procurement model focused on developing flagship products, reaching consumers through multiple online and offline channels to consistently provide high cost-effective products. Time Link Network's core business revolves around mobile internet marketing services, specifically digital marketing solutions for mobile platforms. It offers comprehensive mobile marketing services to advertisers including marketing strategy formulation, creative planning and content production, media resource integration, data tracking and analysis, short video customization, and campaign optimization. Currently, Time Link Network's internet marketing services encompass a complete service chain covering marketing strategy development, creative execution, media placement, performance monitoring and optimization, social marketing, targeted marketing, and traffic integration. This has enabled the successful establishment of an integrated marketing platform that combines basic internet traffic aggregation with full-spectrum precision digital marketing services.