002103GuangboSZSE

Guangbo Group Stock Co., Ltd.

广博股份

002103

Shenzhen Stock Exchange

BoardMain Board of Shenzhen Stock Exchange
IndustryCultural, Educational, Arts, Sports and Entertainment Products Manufacturing
ListedJanuary 10, 2007
Websitewww.guangbo.net
IR Emailstock@guangbo.net
Phone(+86)574-28827003
AddressChehe, Shiqi Subdistrict, Haishu District, Ningbo, Zhejiang

Company Profile

1.Brand advantage: As one of the leading domestic stationery and supplies enterprises, the company has long been committed to brand building. By strengthening product quality control, doing a good job in marketing, enhancing user experience, and strengthening lean management, the company has increased its brand awareness and influence, and established a good brand recognition in the minds of consumers. 2.Design and R&D advantages: The company is committed to product design and R&D based on domestic and international market demand. The company not only has a senior design and R&D team in its Ningbo headquarters, but also sets up design work centers in first tier cities such as Hangzhou, Shanghai, and Guangzhou to obtain first-line trends, inspire design inspiration, and lead the forefront of the market. 3.Advantages of large-scale production and manufacturing: The company's headquarters park has a construction area of over 200000 square meters and multiple intelligent manufacturing production lines.With the establishment of overseas production bases in Vietnam, Cambodia, and Malaysia, the company has formed a more stable supply chain system. 4.Wide and diverse sales channels: The company currently has offices or service outlets in major cities across the country, while maintaining existing traditional channels, comprehensively promoting the development of cultural and creative channels, and establishing strong competitive advantages in terminal channels.In terms of online channels, the company closely followed the trend of Internet development, actively laid out e-commerce platforms, opened official flagship stores in JD, Tmall, Tiktok and other domestic leading e-commerce platforms, and used the platform's traffic advantages and convenient shopping system to attract online consumers. 5.Diversification of IP+enrichment of carriers+long-term expansion to build the company's IP cultural and creative revenue growth: The company has rich IP resources, including external popular authorized IP and its own IP. External authorized IP includes many domestic and foreign popular IP, including "Hatsune Miku", "Detective Conan", "Sanrio", " Heaven Official's Blessing ", " DMBJ ", etc., covering animation, games, novels and other fields, with a large number of fan traffic base, which can effectively attract consumers.The company's independently cultivated IP images such as " Cici " and "MIMO" are deeply loved by fans.In the future, the company will continue to build a diversified IP matrix and develop unique cultural and creative products and anime peripheral products.

Full description

The company's main business is the manufacturing and sales of cultural and educational office supplies, currently covering cultural and educational office supplies as well as cross-border e-commerce.The company has always adhered to the development of creative and low-carbon products, and has successively won the honors of national key cultural export enterprise, national printing demonstration enterprise, national single champion in manufacturing industry, advanced enterprise with outstanding contributions in China's cultural, educational and sports goods industry, and exemplary organization in China's cultural and sports industry. The company's main products cover the entire industry chain, including office supplies, leisure life, cultural and creative industries, and IP authorization.In addition, in response to the differentiated needs of different consumers, in addition to the traditional self owned brand "Guangbo", the company has successively created sub brands such as "Kinbor", "Fizz ", "Cici", etc., focusing on different product categories, providing one-stop solutions for office, student, quality education cultural and creative product consumption needs. The consumption demand of pan entertainment products based on content has been growing. As the post-00s and post-10s gradually enter the consumer market, the anime circle of the original niche has expanded rapidly, and the consumption momentum around cultural and creative industries is strong.The company quickly seized the opportunity to innovate and upgrade its product line. On the basis of continuing to consolidate the traditional advantages of office stationery and student stationery, it made greater efforts to deepen the cultural and creative field, strengthened the negotiation and introduction of IP, carried out creative design and productization in product research and development around the characteristics of IP, and fully seized the opportunity of the popularity of anime culture, developed a series of unique cultural and creative stationery and its surroundings, launched a series of popular products such as badges, signboards, pendants, and colored paper, combined the concepts of fashion, luxury, and fun with the products, giving the products emotional value, social and entertainment attributes. The company has a wealth of IP resources, including external popular authorized IP and its own IP. External authorized IP includes "Hatsune Miku", "Detective Conan", "Sanrio", " Heaven Official's Blessing ", " DMBJ "," Lord of the Mysteries " and many other popular IP at home and abroad, covering animation, games, novels and other fields, with a large number of fan traffic base, which can effectively attract consumers.The company's independently cultivated IP images such as " Cici " and "MIMO" are deeply loved by fans. Through extensive online cultivation.In the future, the company will continue to build a diversified IP matrix and develop unique cultural and creative products and anime peripheral products. In terms of office direct sales business, the company relies on a professional cultural material procurement platform - Guangbo Mall, focusing on centralized and e-commerce procurement of various office materials by the government and large and medium-sized enterprises.On the basis of the original traditional office supplies category, the company continues to enrich the supply chain, upgrade the supply chain, and expand the product matrix.In order to better meet the needs of government and enterprise customers, the company has established thirty branch offices in major cities across the country, continuously deepening supply chain capacity building, comprehensively expanding service networks, and basically establishing an integrated large customer service network covering the whole country.

Announcements

0 total
No announcements match your search.