Qingdao Kingking Applied Chemistry Co., Ltd.
青岛金王
002094
Shenzhen Stock Exchange
Company Profile
The company has clearly formed a complete cosmetics industry chain covering brand, r&d, production and online and offline channels.Is advantageous to the parent company of the listed companies, the cosmetics sector, control and equity subsidiary share, including branding, marketing channels，research and development, production capacity in many links to support each other to further achieve synergies, preliminary scale effect, lead companies in the cosmetics industry overall competitiveness of ascension, so as to improve the company's overall profitability and anti-risk ability.The company engaged in new material candles and related products industry which belong to consumer goods industry. Most of the enterprises in this industry are small in scale, mainly relying on traditional crafts and materials, producing and processing ordinary candles and their related products which have the most basic purpose ,serious homogenization of products, insignificant brand effect, single sales means cause relatively primary competition .Over the years independent innovation, research and development design, enhance the brand, create an international layout of industries and other means, our company gradually formed the brand and product differentiation advantages, gained an absolute dominance in the product market segments , developed into the first one in Asia , being the world's top international competitiveness of new material candle products and related products manufacturers and has a prominent position in the industry.
Full description
The main business of company is divided into three major plates: cosmetics business, new material and technology candles business, and oil trade business. The cosmetics and new material and technology candles business are the core businesses in the company’s development segment. Since 2013, the company has integrated advantageous resources through investment, merger and acquisition. Based on those resource integration, it explores rapidly in the cosmetic field. The overall industrial arrangement and plan are established on the basis of the research and development, manufacture, online and offline marketing channels, and brand operation. Based on these arrangement and plan, the company has established the construction of the cosmetic industry chain gradually. In the cosmetics industrial chain, UCO, which is the wholly-owned subsidiary and an e-commerce enterprise, focused on the vertical cosmetics filed in China. It owns the attorney power of the multiple network platforms, which are internationally renowned brands. Also, it cooperates with several Lynx flagship stores, Tmalls, Taobao stores and other stores. Shanghai Yue Feng Company is a professional cosmetics operator which focuses on offline sales channel and have superior operation capacity of franchise channels. The Guangzhou Han Ya is rare and domestic cosmetic enterprise which engaged the field of make-up and skin care. It has the market scarcity and operates several brand resources, like Lan Xiu and LC. Guangzhou Dong Fang is our shareholding subsidiary, which has the team of professional researchers and sets up a joint research center for cosmetics with the first-class universities in China. It has obtained a number of research achievements and national patents. Furthermore, it provides strong support for the development and production of the company's cosmetics business. The company vigorously develops cosmetics marketing channels. Gradually, it took the investment on several enterprises, such as Zhejiang Jin Zhuang, Yunnan Hong Mei, Sichuan Hong Fang, Shandong Bo Mei, Hubei Jing Meng, Gansu Bo Wen Hong Fang, Anhui Hong Fang, and so on. It gradually established the sales channels which covered market channels, franchise stores channels, department store channels, and other cosmetics channels. It built up the foundation of the complete cosmetic chain for our company. Our company's new material candle and related process products industry belongs to the consumer goods industry. For reasons such as culture, religion and daily life requirement, candles and related products have become the rigid necessities of life in foreign consumer groups and are relatively less affected by macroeconomic fluctuations. In the domestic, with the improvement of people's material life level and the impact of globalization on residents' life style, especially consumer behavior from the basic to enjoy style, as decoration and environmental purification products, candle is expected to gradually accepted by market, domestic demand will also be expected to present the trend of steady rise. Therefore, the consumption demand of candles and their related products in domestic and foreign markets will be stable for a long time and continue to grow, which will make the industry stable. The oil trading business sector is mainly engaged in the commodity trade of petroleum products such as paraffin wax, fuel oil and asphalt.