Zhejiang Supor Co., Ltd.

Company Profile

(I) Superior product innovation capacity Supor has been upholding the design philosophy of "People Orientation, Design Driven Product Innovation" over the years, with the adherence on technological leading, design innovation drive and internal-external innovation synergy. The Company continuously introduces healthier, smarter, and more diversified products to meet the needs of diverse consumer groups and usage scenarios. The Company’s headquarters innovation center, through strategic planning and collaboration with R&D teams across business units and manufacturing bases, has established a unique innovation system and mechanism. This ensures a focus on disruptive innovation in core product categories while consistently delivering application-driven innovation and product upgrades to swiftly respond to market competition. By fully leveraging internal and external innovation resources, Supor has built an open innovation platform to stay abreast of emerging technologies and product categories both within and outside the industry. The Company continuously integrates new processes and materials to drive business growth. Additionally, Supor has strengthened its innovation synergy with the SEB Group, introducing new product categories and technologies to further enrich its product portfolio. In terms of the design modules for unfinished products, the Company integrates industrial design, user experience, and consumption trend into product innovation to further enhance the visual aesthetic feeling, form, and experience of products, address user pain points, and bring consumers a better product experience. In 2024, several Supor products received iF Design Awards, including the Visible Air Fryer KJ50DQ821, Large-capacity Anytime Sharing Thermos Bottles, Dual-drinking Thermal Coffee Cup & Plastic Infuser Cup, and the Ultra-Slim Extractor Hood AI60 Series. (II) Steady distribution network Supor has a reliable distribution team and maintains long-term and sound cooperative relationships with distributors and operators. In terms of online channels, the Company continuously promotes the direct sales, distrobution and “one-basket” model, collaborating with distributors and operators to build a comprehensive e-commerce store matrix that provides consumers with an exceptional online shopping experience. In terms of offline channels, the Company has established a great number of point-of-sale terminals and service outlets, and has entered large-scale mainstream supermarkets and stores in the primary and secondary markets; in addition to a high coverage rate in the O2O channels in the third and fourth markets, ensuring that consumers can purchase the Company's products more conveniently. (III) Strong R&D and manufacturing capacity Supor has built up seven R&D production bases, respectively in Yuhuan City, Hangzhou City, Shaoxing City (Binhai New Area and Keqiao) in Zhejiang Province, Wuhan City in Hubei Province and Ho Chi Minh City, Vietnam. In particular, the annual production scale of Wuhan Base and Shaoxing Base ranked the top in the industry. Over the years, the Company has been continuously improving industrial efficiency, and the strong R&D and manufacturing capabilities in the base and the superior R&D team of the Company have robustly supported the product competitiveness of Supor. Guided by its distinctive innovation system, Supor continuously refines its innovation tools and methodologies. By starting from consumer needs, the Company maps out technological development pathways and defines innovation directions, ensuring a solid technical foundation to meet intense market competition. (IV) Synergistic effect of integration with SEB The SEB Group, a global leader in cookware and small appliances with over 160 years of history, has been a strategic partner of Supor since 2006. The powerful cooperation between Supor and SEB Group has brought stable export orders to the Company, and increased its overall businesss ize and manufacturing capacity. Meanwhile, the Company strengthens cooperation with SEB Group in varied fields such as production, R&D, IT, and management, and providing comprehensive support for the Company's development continuously. (V) Advantage of multiple brands and categories In terms of the multi-brand operation, in addition to Supor brand, the Company also introduced a lot of high-end brands under SEB Group, such as WMF, LAGOSTINA, KRUPS, and TEFAL so as to fully cover the high-end brands in small domestic appliances and kitchen cookware fields. In terms of the category expansion, the Company actively explores new product categories for kitchen appliances, H&PC appliances, personal care appliances, and others on the basis of the existing advantageous categories such as open fire cookware and small domestic appliances. Supor’s multi-brand, multi-category strategy has established a strong competitive advantage in the domestic market, positioning the company to evolve into a comprehensive home lifestyle brand.