Fujian Septwolves Industry Co., Ltd.
七匹狼
002029
Shenzhen Stock Exchange
Company Profile
The company's core competitiveness is shown below: 1.Brand Construction As one of the most popular menswear brands, Septwolves has been committed to the innovation of the marketing model as well as the value of cultural heritage and promotion to build a brand that can represent classical, fashionable and high-quality connotation, make the brand construction be in a leading level in the industry. 2.Marketing Channels Through the progressive upgrading of the existing terminal stores, laying out different business circles reasonably according to different product positioning, and improving the level of terminal profitability, Septwolves has made its marketing channel terminals re-constructed and laid out efficacy. Therefore, the profitability improved; At the same Septwolves has actively innovated its e-commerce business and constantly enriched and expanded its online sales category, which provide a solid foundation for the company to carry out the transformation to the retail in the new business environment. 3.Supply Chain Construction Septwolves has a group of high efficient supplier team, which formed a long-term and stable strategic partnership. By trying the supply chain innovation mechanism, the interest of the supplier and the company are tied together, which benefits for the company's cost control and product innovation. 4.Team Building Septwolves established the incentive mechanism in accordance with the actual situation and flexibly used them such as "performance commissions ", " performance shares dividends" and "business partners", therefore the incentive mechanism with Septwolves characteristics is created, so as to arouse team’s enthusiasm and enhance the overall performance of the company.
Full description
Fujian Septwolves Industrial Co., Ltd., registered in the south industrial zone of Jinjing town, Jinjiang city, Fujian province. Its registered capital is RMB 755.67 Million and the legal representative is Mr. Zhou Shaoming. Septwolves is mainly engaged in design, production and sales of brand menswear, including shirts, suits, trousers, jackets, knitwear, etc., which covers series of red label, green label, black label menswear and knitting products. For production pattern, product planning department of Septwolves uses prior consumer research, market insight and feedback of sales terminals to formulate product planning scheme. Combining the internal design by Septwolves’s design team and external purchased design to determine the style of products. Agents and dealers give orders by the order-placing meeting which holds from every March to April and August to September. Once the orders placed, they should pay a certain percentage of the total order amount as deposit for taking goods on time within the prescribed time. According to the above order, productions will be organized by the company. Currently, the production is mainly based on manufacture outsourcing, supplemented by independent manufacture. Mastering of core technology such as product design, project case, Septwolves chooses the garment manufacturers with better quality and credibility as its supplier according to different product category of industrial cluster situation. In terms of sales model, in China, the main marketing channel depends on wholesale sales of agents and direct sales as a supplement. In accordance with certain conditions, Septwolves chooses an agent in a certain area and sign the “Annual Distribution Contract” with them, to carry out outright wholesale sales. Each agent sells the products by opening the franchisee or by developing other distributors in the designated sales area. In recent years, in order to adapt to the change of external environment, Septwolves actively transform its commercial mode, managing the franchisee with retail management model which is helpful to standardizing commodity management mode and services of retails. In addition to the above offline marketing channels --- entity shops, Septwolves also actively use e-commerce platform to expand product sales, at present which has become an important supplementary of offline marketing channels and has obtained great sales achievements. In 2015, because of changes of consumption environment, Septwolves energeticly sought the transformation of its business model, which was transformed from "pure industrial" into "industrial + investment". At present, Septwolves has established a professional investment team in the field of clothing and the fashion. In the related fields of culture and consumption, Septwolves also gathers industry elites to promote relevant work through the establishment of special fund and has so far invested in Karl Lagerfeld, Farfetch and other projects. Septwolves will build to be a fashion groups and a fashion consumption ecosphere will be established through the healthy development of investment business.