Focus Media Information Technology Co., Ltd.
分众传媒
002027
Shenzhen Stock Exchange
Company Profile
1. The Company makes innovative use of the key scenario of “elevators in building” to reach the middle-class consumers in major cities passing through elevators every day with high frequency and low distraction. 2. The network resources are large in scale, wide in coverage and high in penetration rate. 3. With product differentiation strategies, the Company’s intelligent digital marketing capabilities present significant advantages. 4. The Company has access to high-quality customer resources, and continuously optimized the structure of customers. 5. The company has a good reputation and brand awareness. 6. The Company consistently receives broad recognition from international authorities and industry associations for its network media value. 7. The employees resonates with the corporate culture, making up an industry-leading powerhouse team.
Full description
Focus Media has built the largest urban lifestyle media network in China. The company’s core business is the development and operation of outdoor advertising within lifestyle media, with key products including building media (such as elevator TV screens and elevator poster media) and cinema screen advertising. These offerings cover mainstream urban consumers across work, daily life, entertainment, and shopping scenarios, and are integrated to form a comprehensive lifestyle media network.