Focus Media Information Technology Co., Ltd.

Focus Media Information Technology Co., Ltd. is a prominent player in the urban lifestyle media sector in China, listed on the Main Board of the Shenzhen Stock Exchange since 2004. The company specializes in the development and operation of outdoor advertising, focusing on lifestyle media. Its key products include building media, such as elevator TV screens and elevator poster media, as well as cinema screen advertising. These offerings are designed to engage mainstream urban consumers across various aspects of their daily lives, including work, entertainment, and shopping. The company's operations leverage the high-frequency, low-distraction environment of elevators in buildings to effectively reach middle-class consumers in major cities. Focus Media boasts a large-scale network with extensive coverage and a high penetration rate. Its product differentiation strategies and intelligent digital marketing capabilities provide significant competitive advantages. The company has established a strong reputation and brand awareness, supported by access to high-quality customer resources and an industry-leading team that aligns with its corporate culture.

1. The Company makes innovative use of the key scenario of “elevators in building” to reach the middle-class consumers in major cities passing through elevators every day with high frequency and low distraction. 2. The network resources are large in scale, wide in coverage and high in penetration rate. 3. With product differentiation strategies, the Company’s intelligent digital marketing capabilities present significant advantages. 4. The Company has access to high-quality customer resources, and continuously optimized the structure of customers. 5. The company has a good reputation and brand awareness. 6. The Company consistently receives broad recognition from international authorities and industry associations for its network media value. 7. The employees resonates with the corporate culture, making up an industry-leading powerhouse team.