Dencare (Chongqing) Oral Care Co., Ltd.
登康口腔
001328
Shenzhen Stock Exchange
Company Profile
Brand advantages. The company implements a multi-brand, multi-category and multi-variety strategy, forming a multi-level brand matrix with personalized and differentiated precise brand positioning. The core brand "Lesening" , has accumulated high reputation in the industry after more than thirty years of cultivation.. The advertising slogan " cold, Hot, sour and sweet, eat whenever you want" is familiar to many consumers. "Lesening" is one of the first brands in the industry to be awarded the "China Famous Brand" and "China Well-known Trademark". "Lesening" toothpaste occupies about 60% of the retail market share in the field of anti-dental sensitivity, making it the leader in China's anti-sensitivity toothpaste segment market. Channel advantages. The Company has a well-structured and comprehensive sales system covering hundreds of thousands of retail store through distributors in 31 provinces, autonomous regions and municipalities directly under the Central Government and more than 2,000 distributer across China, forming a two-level channel management system of distributors and an integrated online and offline marketing channel operation system. With the two platforms of central e-commerce and interest-based e-commerce, the company has achieved the accumulation of user asset pool, accurate operation of C-end user, and effective connection of " People, Products and Place" through user precipitation and marketing transformation, which helps promote new sales growth. Technology and R&D advantages. The Company possesses three national-level and seven provincial ministerial level innovation platforms, including the National Industrial Design Center, CNAS National Accredited Laboratory and Chongqing Enterprise Technology Center, Chongqing Engineering Research Center, Chongqing Engineering Technology Research Center and Chongqing Key Laboratory of Industry and Information Technology. It has built the first anti-dental sensitivity research center in the industry, and possesses dual anti-sensitivity technology and bioceramic material technology. The Company has undertaken more than 40 national and provincial scientific research projects, participated in the formulation and revision of more than 20 national and industry standards, and obtained more than 200 domestic authorized patents, including 14 invention patents. Product quality advantages. A national market quality credit rating (AAA) and national customer satisfaction benchmark enterprise, as well as one of the Chongqing Mayor Quality Management Award-winning enterprises. The Company values quality upmost and continues to improve its quality management system, which is guided by the requirements of total quality management, framed by ISO9001 standards and centered around continuous improvement and closed-loop management, to fully meet the technical quality and management requirements of various products such as cosmetics and medical devices. There have been zero product quality and safety incidents in the past decade. Digital technology and application advantages. The company has implemented the Internet + Industry chain digital operation platform with SAP and ERP system as the core, an omnichannel digital marketing system as the leader, a mobile office system as the support, as well as supplier relationship management system, warehouse logistics management system, human resource management system as the auxiliary, thus internally connecting all departments and employees, realizing efficient business process coordination, externally connecting upstream and downstream partners and consumers, and realizing end-to-end digital operation management of the complete value chain, including users, markets, R&D and design, production, logistics and services. Management team advantages. The company possesses a visionary, experienced, harmonious and stable management team with rich professional capabilities and in-depth insight.. Mr. Deng Rong, the Chairman of the company, has been involved in core management of the company since its inception and has 39 years of experience in the industry. The company's core management team has extensive experience in marketing, research and development, manufacturing and other fields, with an average tenure of over 20 years.
Full description
Dencare is a professional oral care company of China, which is mainly engaged in the research and development, production and sales of oral care products. The company owns national leading brands "Dencare" and "Lesening", as well as the high-end professional brand "MEDIPAIR", children oral care brand " BEILELE ", and infant and toddler premium oral care brand "mon yum". The main products cover toothpaste, toothbrush, mouthwash and other oral care and cleansing products. Additionally, the company grasps the development trend and opportunity in the industry, and vigorously innovates and develops electric toothbrushes, oral irrigators and other electric oral care products, as well as actively expanding into oral hygiene products such as oral antibacterial cream, oral antibacterial care solution, and oral medical equipment products such as dental desensitizers. As a national-level high-tech enterprise, national-level science reform demonstration enterprise, national-level industrial brand cultivation demonstration enterprise, national-level intellectual property advantage enterprise, national-level green factory, Chongqing time-honored enterprise, the company is committed to create high quality, advanced oral care products more suitable for Chinese oral health. The company established the Lesening Dental Anti-Sensitivity Research Center in 2009, which is the industry's first anti-sensitivity research center , with three national and seven provincial and ministerial innovation platforms, including the national-level industrial design center, national postdoctoral research station, CNAS national-level accredited laboratory and Chongqing enterprise technology center, Chongqing engineering research center, Chongqing engineering technology research center, Chongqing industrial and information technology key laboratory, Chongqing postdoctoral research station. The Company has participated in drafting and revising more than 20 national and industry standards, and obtained more than 200 Chinese patents, related to dual anti-sensitivity, bioactive glass-ceramic restoration and other technologies. The Company has been the chairman unit of China Oral Care Industry Association for over 10 consecutive years. The core brand "Lesening" is the leading brand in the anti-sensitivity toothpaste market of china, which holds approximately 60% market share in the field of anti-sensitivity toothpaste. It has been honored with the titles of "China Famous Brand" and "China Well-known Trademark", with the famous advertising slogan "Cold, hot, sour and sweet, eat whenever you want". According to Nielsen 2021 offline retail statistics, Lesening toothpaste ranked fourth in the industry in terms of retail sales and second among domestic brands; Lesening toothbrush ranked fifth in the industry in terms of retail sales and third among domestic brands; " BEILELE " children's toothbrush and children's toothpaste retail sales share ranked third and fifth in the children's category. Dencare has consistently adhered to the social responsibility of state-owned enterprise and national brand. In order to develop a better serve to consumers and improve the oral health of the nation, our company is progressively expanding new market in the whole oral health chain, accelerating digital transformation and committing to become the global professional leader of oral health and beauty industry.