Hisense Home Appliances Group Co.,Ltd.

Company Profile

1.Insisting on technology-based enterprise, promoting product innovation Hisense H.A. has always adhered to the core concept of technology-based enterprise and won the market through innovative products. With more than 20 years of core technology accumulation, more than 2,500 technology patents and more than 400 new technology achievements in 2024, the company's central air-conditioning business has pioneered a number of leading products in China, such as Tianfluoro water and 5G central air-conditioning, and its multi-connected units continue to lead the industry in terms of market share. Hisense refrigerators, with vacuum preservation technology as the core, lead the industry vacuum standard, and its vacuum preservation products have been honored with a number of product awards, such as the Ephraim Award. Meanwhile, the company has made technological breakthroughs in the fields of fresh air conditioning, intelligent buildings and automotive thermal management, laying a solid foundation for continuous product innovation. 2.Insisting on the user-centered, promoting scene upgrade Hisense H.A. has always regarded users as the core value of the company, and has made in-depth layouts around user scenarios to accurately cover diversified consumer groups. In response to users' increasing demand for home appliance aesthetics, Hisense Brilliant Set combines oriental aesthetic design and humanistic care technology to provide Chinese high-end families with the living paradigm of “intelligent home” and “artist”. In the face of users' personalized needs for indoor air such as temperature and humidity, Hisense New Air Conditioner focuses on whole-house air scenarios and provides users with a full range of customized air services with its “AI Air Butler”, ranking first in the industry in terms of annual sales volume and sales value. In response to the quiet sleep needs of young users, Kolon air conditioning with 16 decibels of light sound sleep, in the jittery platform quickly out of the circle; for millennial users of the retro trend of the pursuit, Hisense washing machine launched the Italian design of the Roman Holiday series, won a number of honors. In addition to the household scene, we also built the ECO-B intelligent building system around customer demand, showing the beauty of green intelligent life. 3.Insisting on long-term incentive mechanism to stimulate the vitality of employees Hisense H.A. always adheres to the long-term incentive mechanism to stimulate the entrepreneurial passion of management and employees through change. Since 2022, we have carried out a series of change work around strategy, organization, talent and process, and launched a corporate culture and leadership construction project. We continue to optimize the incentive mechanism to fully mobilize the enthusiasm and creativity of management and employees. 2023-2024, we implemented a rolling stock incentive and employee stock ownership plan, covering a total of more than 880 core management and backbone employees in multiple phases, deeply combining the interests of shareholders, the company and the personal interests of the core team, and achieving high growth in scale and performance. 4. Insisting on globalization strategy, so that“the world to manage the world”. Hisense H.A. has always adhered to the globalization strategy, and continuously improved the influence of its own brand in the global market. 2024, the company's overseas revenue scale exceeded 35.6 billion, a year-on-year growth of 28%. Among them, Hisense refrigerators in the overseas market performance, a number of market share of record high, Europe amount share of 10.3%, South Africa amount share exceeded 34%. Overseas gross profit margins continued to rise, and profitability continued to improve for three consecutive years. The company insists on plowing into sports marketing, continuously sponsoring the world's top events, following the successful sponsorship of the 2018 World Cup in Russia and the 2022 World Cup in Qatar, in 2025 Hisense will formally take the identity of the first global official partner of the FIFA Club World Cup and join hands with FIFA for three times to jointly create a brand new Club World Cup to convey the brand's charm to consumers around the world. At the same time, the company continues to deepen the level of “integration” of research, production and sales to help improve the sales structure, and in the future Hisense will continue to adhere to the integration into the local community, serve the local community, contribute to the local community, and realize the transformation from “China manages the world” to “the world manages the world”. In the future, Hisense will continue to integrate into the local community, serve the local community and contribute to the local community to realize the transformation from “China manages the world” to “the world manages the world”. 5.Insisting on Digital Transformation and Integrating Big Model Technology Hisense H.A. has always insisted on fully embracing digitalization and intelligence to reshape its sustainable development capability for the future. At present, we have initiated digital transformation, initially completed the design of change programs, and entered the stage of substantive transformation of business. For example, we have promoted intelligent operation management in the supply chain, with a 37.59% reduction in material number, a 25.8% year-on-year shortening of the order fulfillment cycle for core indicators, and a 7.5% year-on-year increase in the order guarantee rate. We have carried out a comprehensive digital transformation in the area of intelligent manufacturing, introducing automated robots, AI artificial intelligence, 5G, and other advanced technologies, with a 10% year-on-year improvement in the manufacturing cost of a unit in 2024, and a 14.9% year-on-year improvement in the UPPH (Unit Per Work Hour) output) improved by 14.9% year-on-year. We released our self-developed Star Ocean Grand Model and deeply integrated DeepSeek and other technologies to redefine the standard of whole-house intelligent experience and significantly improve the humanization, intelligence level and interactive experience of home appliances. Through comprehensive digital transformation, we will provide solid support for the high-quality and sustainable development of the enterprise and cultivate more Hisense's own “new quality productivity”. 6.Insisting on Green Manufacturing and Creating a Lighthouse Factory Hisense H.A. has always adhered to the concept of green manufacturing, so that green has become an important support for “building a hundred years of Hisense” and the permanent color of Hisense brand. We have pushed forward the “Digital Intelligence Upgrade” and promoted green, low-carbon and sustainable development with more than 20 first-in-the-industry technologies. Hisense Hitachi's Huangdao factory was selected as a global “lighthouse factory” and became the world's first “lighthouse factory” for multi-connected central air conditioners. We actively responded to the national “dual-carbon” strategy by releasing the “Hisense H.A. 2024 Carbon Neutral White Paper” and announcing our dual-carbon commitment at the 2024 ESG Global Leaders' Conference: to achieve peak operational carbon by no later than 2026, and to achieve operational carbon neutrality by no later than 2050. Meanwhile, we adhere to the concept of win-win cooperation, explore low-carbon technologies and emission reduction paths with upstream and downstream partners in the value chain, improve the efficiency of resource utilization in procurement, logistics, warehousing, recycling and other links, and utilize the model of “Internet + Recycling” to achieve full monitoring and management of the recycling process, so as to jointly promote the development of green and low-carbon.