Beijing Hualian Department Store Co., Ltd.
华联股份
000882
Shenzhen Stock Exchange
Company Profile
Founded in 1998, Beijing Hualian Department Store co., Ltd (BHG mall) undertakes operational management to retail industry. It has accumulated operation experience and customer resources. Since business transformation started from 2008, BHG Mall has set core targets as improving property value, meeting customer requirement and enhancing customer experience. BHG Mall has already been the unique listed company in China which focused on community shopping mall operational management. Based on profound retail industry experiences and abundant shopping mall resources, BHG Mall sustains to promote asset-light strategy for improving asset flexibility. BHG retail trust which initiated by BHG Mall has been successfully issued on Singapore security market in 2015. BHG Mall aims at Beijing and its surrounding area as core development region. On that basis, BHG Mall expands gradually to other regions in China. BHG Mall has already opened shopping malls in Beijing, Chengdu, Hefei, Nanjing, Xining, Dalian, Shenyang, and Lanzhou by purchasing and renting. After years of elaborate operation, BHG Mall has made itself a well-known shopping mall brand. BHG Mall explores investment opportunities with high potential, especially in the industries which are tightly relative to shopping mall, such as entertainment, education and F&B. Its investment preference brings cooperativity and synergies between core business and investment. With rapid development of domestic film market, BHG Mall founded BHG Cinema as a subsidiary, which announced BHG Mall entered formally in entertainment industry. With regards to different commercial areas, changeful consumers, and dissimilar competitors, BHG Mall developed clear strategy and various business positions, and carried out unified and centralized management methodologies for all BHG shopping malls.
Full description
The company's business mainly involves community commercial operation and management business and cinema operation and management business. 1. commercial operation and management business (1) Shopping mall operation and management business The company's core business is community commercial operation and management, and its profound retail industry background provides conditions for the development of the company's shopping mall operation and management business. After years of development, the company has a high brand awareness and certain market influence in the shopping operation and management industry. In terms of shopping mall business model, the company combines business development planning and site selection survey, and obtains shopping mall property resources through purchase, lease, entr management and other means. Determine the functional orientation of the shopping mall and the business format selection of commercial tenants according to the business circle environment and project positioning, and carry out scheme design decoration and merchant leasing on this basis. After the project is opened, it obtains rental and management fee income through daily operation and management, and through long-term and continuous tenant management, property management, marketing management, financial management, big data analysis and other operation and asset management measures to improve the quality of the project and the business benefits, and to ensure theization of the long-term value of the shopping mall. As a professional operator focusing on the operation and management of community-type shopping malls, the company takes Beijing as the core area and has managed nearly 30 shopping malls in more than a dozen cities in China. (2) DT business In order to seize new business development opportunities and enhance company's differentiated competitive capabilities in community commerce, the company acquired the equity of a better life in the reporting period to obtain DT business. DT business is positioned as a communitytype fashion boutique department store, and the DT51 commercial project, which has been opened in Chaoyang District, Beijing, has generated tremendous market influence with its unique business model core competitiveness since its opening, and has been widely concerned by the market since its opening. In the future, the company will rely on the core competitiveness of DT business, and the expansion of new projects and the adjustment and upgrade of existing projects through its unique business model and strong brand resources. 2. Cinema operation and management business Guided by theplatform content" development idea, the company is engaged in the operation and management of cinemas on the basis of its shopping mall resource advantages and the operation capability of its management team The main business income of cinema operation and management comes from movie box office income, concession income and advertising income.