Beijing Hualian Department Store Co., Ltd.

Beijing Hualian Department Store Co., Ltd. (BHG Mall) is a publicly listed company on the Shenzhen Stock Exchange, specializing in community commercial operation and management, as well as cinema operation and management. Founded in 1998, BHG Mall has established a strong presence in the retail industry, focusing on enhancing property value, meeting customer requirements, and improving customer experiences. The company has transformed its business model since 2008, positioning itself as a unique player in community shopping mall operational management in China. BHG Mall's primary business lines include the operation and management of shopping malls and cinemas. The company operates nearly 30 shopping malls across various cities in China, with a focus on Beijing and its surrounding areas. BHG Mall employs an asset-light strategy to enhance flexibility and has expanded its offerings to include DT business, which features community-type fashion boutique department stores. Additionally, BHG Mall has ventured into the entertainment sector through its subsidiary, BHG Cinema, leveraging its shopping mall resources to generate income from movie box office sales, concessions, and advertising.

Founded in 1998, Beijing Hualian Department Store co., Ltd (BHG mall) undertakes operational management to retail industry. It has accumulated operation experience and customer resources. Since business transformation started from 2008, BHG Mall has set core targets as improving property value, meeting customer requirement and enhancing customer experience. BHG Mall has already been the unique listed company in China which focused on community shopping mall operational management. Based on profound retail industry experiences and abundant shopping mall resources, BHG Mall sustains to promote asset-light strategy for improving asset flexibility. BHG retail trust which initiated by BHG Mall has been successfully issued on Singapore security market in 2015. BHG Mall aims at Beijing and its surrounding area as core development region. On that basis, BHG Mall expands gradually to other regions in China. BHG Mall has already opened shopping malls in Beijing, Chengdu, Hefei, Nanjing, Xining, Dalian, Shenyang, and Lanzhou by purchasing and renting. After years of elaborate operation, BHG Mall has made itself a well-known shopping mall brand. BHG Mall explores investment opportunities with high potential, especially in the industries which are tightly relative to shopping mall, such as entertainment, education and F&B. Its investment preference brings cooperativity and synergies between core business and investment. With rapid development of domestic film market, BHG Mall founded BHG Cinema as a subsidiary, which announced BHG Mall entered formally in entertainment industry. With regards to different commercial areas, changeful consumers, and dissimilar competitors, BHG Mall developed clear strategy and various business positions, and carried out unified and centralized management methodologies for all BHG shopping malls.