Beijing Shunxin Agriculture Co., Ltd.

Beijing Shunxin Agriculture Co., Ltd. is a manufacturing company listed on the Shenzhen Stock Exchange since 1998. The company primarily engages in liquor production and sales, as well as hog breeding, raising, butchering, and meat processing. It has strategically developed two major industries centered around liquor and pork, adapting to changes in the external environment and its business strategy. In the liquor sector, Shunxin Agriculture operates notable brands such as "Niu Lanshan," which includes Fen-flavor "Erguotou" and Luzhou-flavor "Bainian," and "Ningcheng," represented by "Ningcheng Laojiao." The pork division features the "Xiaodian" brand for breeding and commercial pigs and the "Pengcheng" brand for fresh and cooked food products. The company has established a comprehensive industry chain in pork production, enhancing its competitive advantages in food safety, disease prevention, and cost control while effectively managing the cyclical nature of the pork market.

The company's subordinate Niu Lanshan winery has been awarded "one largest", "three earliest" and "five unique" titles of industry advantages, including "the largest independent brewing liquor enterprise in Beijing"; The earliest liquor enterprise to be awarded "China Time-honored Brand", "China Famous Trade Mark" and "China Brewing Master" in Beijing; The only one liquor enterprise "to carry out distiller's yeast experiment of Fen-flavor in space", the only one certified as "Origin Mark Protection Products", the only one "National Industrial Tourism Demonstration Site", the only one "National-level Laboratory" and the only one "to bring Erguotou technical standard into national standard" in Beijing. Niu Lanshan Erguotou traditional brewing techniques have been included in the national intangible cultural heritage list. The company's pork industry has formed a whole industry chain of "breeding - raising - butchering - deep processing of meat products - cold chain distribution - terminal market". On the one hand, the company has obvious competitive advantages in terms of food safety, disease prevention, cost control, standardization, large-scale and intensive development, etc. On the other hand, the whole industry chain can play a good role in adjusting and cushioning the "pig cycle".