Wuliangye Yibin Co., Ltd.

Company Profile

1. Advantageousgeographical environment and natural ecological environment are especially suitable for Baijiu brewing.Wuliangye is located in Yibin, “the First Major City along the Yangtze River”, with a subtropical humid monsoon climate, characterizedbymoderate weather, abundant rainfall, proper light, long frost-free period, distinctive seasons with warm winter and early spring, and small temperature difference all year along with annual average temperature around 18℃. In addition, the natural geographical environment and the faintly acid clayed soil are very suitable formicroorganisms growth and reproduction.Therefore, the advantaged natural ecological environment and the unique production process have created the top quality of strong flavor WuliangyeBaijiu as the high-endrepresentative ofBaijiu industry. 2. Relying on our unique production process and widely recognized quality at home and abroad, WuliangyeBaijiu has been dominant in Baijiu industry.Wuliangye (in Chinese means “liquid from five grains”) uses Sorghum, rice, glutinous rice, wheat, and corn as raw materials,takes “Baobaoqu” (a kind of wrapped yeast starter) as the driving force of fermentation, and applies a series of unique fermentation processesto solid-stategrains, thusensuringthe unique flavor of WuliangyeBaijiu and its leading brand position of high-quality and high-end Baijiu in China. 3. The rare and valued ancient cellars passed down from the early Ming Dynasty, large capacity of traditional solid-state fermentation, and the product system with high-, middle- and low-priced products to meet the needs of different consumer groups.In WuliangyeProduction Park, the company has tens of thousands of belowground mud pits dated back to650 years ago until a few decades ago, all for brewing and production. With an annual output capacity of 200,000 tons of traditional solid-state fermentation, Wuliangye,one of the few enterprises in Baijiu industry,can cover production of top, medium and low end products. The high-end brand “Wuliangye”takes the absolute superiority in the high-endstrong flavor Baijiu market, and “Wuliang Tequ”, “Wuliang Touqu”, “Wuliang Spring”, “Wuliang Chun” and “Jianzhuang” of different price levels are also very popular in massive consuming market. Therefore, a serious of brands have taken up a wide range of consumer groups and market bases. 4. Wuliangyeranks first in terms of brand value in Baijiumanufacturing industry with many international awards, as the only enterprise visited by two Chinese Presidents and the only enterprise won three China Quality Management Awards in Baijiu industry.The brand value of Wuliangye is still rising. It was evaluated asRMB95.859 billion in 2017, while maintaining the first place in the evaluation of China’s Top 100 Valuable Brands for 23 consecutive years inBaijiu manufacturing industry. By 2017, Wuliangye had won over 40 international awards and 36 national or provincial prizes. 5. A new retail model has preliminarily been built with continuous optimization of marketing channels and market network throughout China. Based on thecore terminal construction, Wuliangyehas been building channel capabilities continuously in recent years. By the end of 2017, we had built over 700 Wuliangye brand operators and over 1,000 Wuliangye stores. Meanwhile, Wuliangye is constructing a new online and offline integrated retail terminal system, as Wuliangye-store has been under ongoing tests of stability,salesand profitability. 6. Abundant human resources, and complete talents system covering all levels.Wuliangye has accumulated plentiful human resources in wine technology, marketing, and management.By June 2017, Wuliangye had 5 Chinese brewing masters, 3 Chinese Baijiu masters, 6 Chinese chief Baijiu tasters,2 Chinese Baijiu process masters, 4 Chinese Baijiu-critic masters,and 18experts have acquired special government allowance from the State Council, 21 national Baijiu committee judges, and1,060professional brewers