Cheng De Lolo Company Limited
承德露露
000848
Shenzhen Stock Exchange
Company Profile
(I)Product Strength Adhering to the vision of "rooted in the earth, providing reliable vegetable beverages", the Company is oriented by consumer needs, closely exploring the field of vegetable nutrition. Taking purely natural pollution-free wild almonds from the 43°N as the raw material that are refined by a unique grinding process and patented technology, the Company’s almond beverage boasts a unique flavor and nutritional value. According to Compendium of Material Medical, “Almond can dispel wind and damp, lower internal heat, relieve muscle surface symptoms, moisten dryness, eliminate food stagnation and treat injuries”; Records are found in Yunnan Materia Medica that almonds "stop cough, eliminate phlegm and moisten lung, moisten the stomach and intestines, improve indigestion and lower internal heat. Wild almonds have the efficacy of beautifying the skin, moistening the lung and relieving the cough, relaxing bowel, and regulating blood lipid, etc. Since ancient times, it has been a high-quality ingredient that could be used both as medicine and food. LoLo makes beverages with wild almonds, which is in line with the trend of people pursuing health and nutrition. The Company, guided by nutrition, health and green development concept, insists that product quality is the lifeline of the enterprise, so it centers on food safety, insists on making products with authentic materials, and controls food safety and quality in the whole process of raw material procurement, product production and supply. With regard to raw materials, the Company strengthens the whole process of raw materials procurement management to ensure the quality of raw materials; When it comes to production, it formulates standardized operation procedures, continuously promotes lean management, and strengthens the production process management to ensure product quality; As for supply, it prints unique QR codes to finished products to achieve accurate control of product sales and circulation. The Company has always believed that integrity is the light, so with quality products and services it maintains reputation and healthy image of the brand. In the future, vegetable beverage will remain the focus of the Company, which will vigorously carry out product upgrading and innovation. With the gradual enrichment of product categories, it will constantly expand new consumer groups and consumption scenarios to meet the diverse consumer needs of the new generation, and inject fresh blood into the development of the vegetable beverage industry. (II)Brand Strength "LoLo" is a time-honored well-known brand in the beverage industry, which is favored by consumers. After years of development, LoLo has taken the development of national beverages as its responsibility, and has been awarded "China Key Leading Enterprise for Agricultural Industrialization", "30 Years of Evergreen Enterprises in China's Beverage Industry", "China Top 20 Beverage Enterprises", "Top 500 National Informatization Enterprises", "Top 500 Chinese Agricultural Enterprises" and other honorary titles. It is identified as one of the top 500 most valuable brands in China, and ranked among the top 100 tax payers in China's food and beverage industry for many years, making outstanding contributions to the development of the beverage industry in China. During the reporting period, the Company focused on the strategy of "leading the development of vegetable beverages", continued to optimize its product matrix planning, carried out comprehensive reserves, expanded the single almond beverage product line to a comprehensive three-dimensional matrix including beverage series, milk series, water series and other series, established a product innovation system, improved its product risk resistance, enhanced the core competitiveness of the brand, and worked harder to make the brand young and value up the brand. (III)Technical Strength The Company has many years of experience and history in producing vegetable protein beverages, and LoLo almond beverage is the pioneer product of vegetable protein beverages in China. The Company has full independent intellectual property rights and a number of research patents, with strong technical strength. Currently it has 45 patents, including 11 invention patents. It is a member of the Technical Committee of China Beverage Industry Association that has participated in the drafting of 3 industry standards and 5 national standards, and participated in the formulation of the group standard of "Vegetable Milk" as the second participant in 2021. The Company insists on independent innovation, which has built a provincial enterprise technology center and a provincial technology innovation center. It has passed ISO9001 quality management system certification and ISO22000 food safety management system certification, and was awarded "China Quality Inspection Stable Qualified Products" by the evaluation of China Quality Association.
Full description
The company is mainly engaged in the production and sales of vegetable protein beverages. According to the Industry Classification Guidelines for Listed Companies issued by the China Securities Regulatory Commission, the beverage industry is classified as the "wine, beverage and refined tea manufacturing industry" (C15). Guided by the market demand with the support of the abundant local wild almond resources, the Company developed and produced almond beverage, a vegetable protein beverage with independent intellectual property right, which was developed and produced since the 1970s. It marked the starting point for the development of the vegetable protein beverage market in China. The company mainly produces and sells vegetable protein beverages like "LoLo" almond beverages, including original flavor, sugar-free, hot type, Little LoLo, and classic low-sugar, etc. "LoLo" almond beverage is made of purely natural pollution-free wild almonds growing at 43° N with the effect of beautifying the skin, moistening the lung and relieving the cough, relaxing bowel, and regulating blood lipid, etc., which are refined by a unique grinding process with patented technology. It is a nutritious, healthy, green vegetable protein beverage. In addition, the Company also has walnut beverage, and nutty walnut beverage products. In the future, the Company will adhere to the strategy of "leading the development of vegetable beverages", pay timely attention to the changes in market and consumer demands, and vigorously carry out category upgrading and innovation, create competitive products on the basis of differentiated business thinking. At the same time, with the support of the online and offline all-channel development model, the Company will constantly broaden the marketing boundary, promote steady growth, and further enhance the brand's market share in the field of vegetable beverages.