Jiugui Liquor Co., Ltd.
酒鬼酒
000799
Shenzhen Stock Exchange
Company Profile
Our company is the creator of culture marketing, the leader of cultural liquor, the originator of Dongcang cultural liquor, and the original creator of the fragrant flavor process liquor in China’s liquor industry. The company has made “Dongcang”, “Neican” ,“Jiugui” and “Xiangquan”, four series of products relying on its six advantages of resources, namely “the uniqueness of geographical environment, the uniqueness of national culture, the originality in packaging design, the uniqueness of the brewing process, the harmony of fragrant flavor, and the scarcity Dongcang resources”, and is the first brand of strong fragrant flavor liquor in China. Its liquor has three kinds flavors, namely “Nong, Qing, Jiang”, coexisting harmoniously, and has four high-end liquor characters, namely “transparency of the color, elegance of the aroma, clean feeling of taste and naturalness of style”; it is good in color, aroma, taste and style. Its “Jiugui” and “Xiangquan” are China’s “famous trademarks”, and its Jiugui liquor is “China's Geographical Indication Product”. The company has the intangible cultural heritage, “fragrant flavor Jiugui liquor brewing technology” as its core capital, the unrepeatable geographic resources as its strong reliance, the excellent product quality and tens of thousands of fine base wine as its value assurance, the unique brand culture connotation as its internal impetus, and the actual controller’s strong support as the strong backing for its development and growth. With the historical return of the brand value of Jiugui liquor, and the steady implementation of the development strategies, the brand of Jiugui, with excellent quality, noble grade, distinctive characters and unique culture, will steadily increase in value and has a broad development space.
Full description
Our company is mainly engaged in the sales and production of white spirit series of products. The company has made “Dongcang”, “Neican”, “Jiugui”and “Xiangquan”, four series of products relying on its six advantages of resources, namely “the uniqueness of geographical environment, the uniqueness of national culture, the originality in packaging design, the uniqueness of the brewing process, the harmony of strong fragrant flavor, and the scarcity Dongcang resources”. The company sticks to the business policies of “centering on marketing management, basing on product quality, taking standardized administration as guarantee, relying on standardized administration, focusing on major brands, taking COFCO as support and taking team construction as power”, around the three major priorities of “all fore sales, all for quality and all for safety” to accelerate the concept transformation , market transformation, team transformation, product transformation and management transformation, steadily promote the marketing layout, consolidate the product quality, strengthen the lean management, implement brand focus, cultivate strategic single products, optimize the workforce, settle the remaining problems, and consolidate the foundation of development, and has achieved good work results. The company has good production and management foundation, and has been the first to implement the integrated management system of “Four Standard” in the white spirit industry. Through continuous construction input in recent years, the company has achieved great progress in quality device hardware, quality detection level, quality professional team and quality assurance system, and leads the industry. Meanwhile, the company has achieved a significant development in the basic hardware of production technologies, and a steadily rise in base liquor production, product quality, and base liquor storage capacity; and the company’s production technical facilities and conditions and level of modernization have improved rapidly, which has laid a solid foundation for guaranteeing product quality and the enterprise's sustainable development. In recent years, the company has made great increase in sales concentration of the major brands and comprehensive gross profit rate of the products with a gross profit rate higher than the industry average level. The company’s brand of Jiugui Liquor has also risen sharply in value, and its production of Qu liquor has steadily increased while ensuring the quality of the product. The company implements lean management, strengthens the foundation work and improves the performance incentive mechanism, which further optimizes the company's brand structure, financial structure and team structure. With regard to business development, the company has integrated the marketing to accelerate the market layout inside and outside the province; with regard to the brands, the company insists on cultivating core strategic major single products; and in terms of quality, the company keeps on stabilizing the strong fragrance quality of Jiugui liquor. Facing the future, the company will take the mechanism innovation as power, the market integrity as guarantee, the regional resources as support, the fragrant flavor as focus and the product quality as basis to carry out prudent operation, standard operation and efficient development so as to temper the one hundred years of culture of Jiugui, create China’s strong fragrant flavor and strive to be China’s first-class brand liquor brands again.