Caissa Tosun Development Co., Ltd.

Caissa Tosun Development Co., Ltd., also known as Caesar Tourism, is a state-controlled enterprise listed on the Shenzhen Stock Exchange since 1997. The company operates primarily in the business services sector, focusing on domestic outbound tourism, aviation and railway catering. As a leading player in these fields, Caesar Tourism aims to enhance the quality of cultural tourism in China while providing a comprehensive range of services to government, corporate, and individual clients. The company's operations are divided into three core segments: tourism, food, and destinations. Caesar Tourism offers extensive travel services across 139 countries and regions, boasting over 5 million core members in its membership system. Its food sector, Caesar Easy Food, is unique in China for its wide-ranging services, including air and railway catering, and has established partnerships with nearly 100 airlines. The company emphasizes innovation and quality, continuously developing new products and services to meet the evolving demands of high-end customers, while leveraging its strong resource base and strategic collaborations to maintain its competitive position in the market.

(1) Shareholder advantage The controlling shareholder of Caesar Tourism is Qingdao Huanhaiwan Cultural Tourism, which is one of the core enterprises of Qingdao Huanhaiwan Group, which is a wholly state-owned enterprise in Shibei District, Qingdao. Relying on the core resources of Qingdao City and Shibei District, Qingdao Huanhai Bay Cultural Tourism integrates cultural and tourism resources such as the east coast of Jiaozhou Bay, Qingdao International Cruise Home Port Area, Shibei Historical City, Taitung Pedestrian Street, etc., and cooperates with leading enterprises such as Shandong Port, Qingdao Airport, Qingdao Tourism Group, etc., with the vision of leading the development of Qingdao's cultural tourism industry and the mission of improving the quality of Qingdao's urban tourism, and is committed to building a first-class cultural tourism investment and operator in China. (2) Service advantages As a high-end tourism brand in China, Caesars Travel continues to adhere to the service concept of "unbounded service, unlimited innovation", and provides passengers with peace of mind, comfort and warmth through standardized service processes, intelligent service middle platform and personalized service solutions. Relying on a global emergency response network and intelligent service system, the company continues to consolidate Caesars Travel's leading position in the field of high-end tourism services. Since its establishment, Caesars has built an international strategic layout, and has successfully introduced the world's leading aviation catering management standards through joint ventures and cooperation with international catering giants such as Hong Kong Maxim's Group and Lufthansa Catering Company. Caesar Easy Food took the lead in breaking through industry barriers, innovatively transplanting the standardized service system of airline catering to the rail transit scene, formulating the first standardized manual of high-speed rail catering service, and establishing an efficient catering model to create a benchmark paradigm for domestic high-speed rail catering service. Caesars has always practiced the concept of "ingenuity and quality" and built a quality assurance system of "triple certification and dual-track standards": (3) Product advantages In 2012, it took the lead in setting up a "Product R&D Center" in China, and in 2024, it restarted and upgraded the R&D Center to continue to promote the innovation and development of global products and service experiences. With the new demand for tourism forms, it can provide unique perspectives and in-depth experiences, continuously launch innovative tourism products, and give full play to the characteristics of specific demand-oriented, flexible numbers, flexible routes and distinctive characteristics to meet the travel needs of high-end customers under the Caesars tourism brand, so that the products can continue to become a powerful tool for the company to create value and high returns. With 30 years of abiding by the aviation-grade quality control system and strict standards of railway meals, Caesars Easy Food has built a full-chain safety barrier covering process research and development, raw material traceability, processing and distribution, and cold chain logistics, and at the same time, the company continues to innovate in product research and development, combined with regional characteristics and resource endowments to launch more than 200 new products, and has obtained 8 patent authorizations in the field of beverages, which can customize multi-national cultural recipes according to regional characteristics and passenger needs, stable product quality, mature supply chain foundation, and strong innovation capabilities. Build a strong support for the international food ecology of Caesars Easy Food. (4) Resource advantages Caesars Travel practices the integrated development of "channels, products and resources", continuously improves the coordination and integration capabilities of upstream and downstream resources, and creates an "integrated" operation model through the information management platform to manage various business links such as procurement, research and development, management, sales and service, which helps to improve management efficiency and decision-making speed to ensure the smooth operation of the whole industry chain. In terms of airline catering, Caesars has established a solid long-term cooperative relationship with nearly 100 domestic and foreign airlines. In the field of aviation and railway catering, the company can provide highly adaptable customized catering solutions according to different local scenarios, and at the same time, with a strong supply chain and strict quality control of the whole process, it can achieve safe and traceable the whole chain from food procurement to distribution. In the early stage, Caesars Bay relied on the high-quality resource advantages of the controlling shareholder and its industrial partners in the east coast of Jiaozhou Bay, Qingdao International Cruise Home Port Area, Shibei Historic City, Taitung Pedestrian Street and other territories, combined with the capabilities of the whole industry chain of Caesars Tourism, quickly formed a competitive advantage in the business sector and created a benchmark project for coastal tourism boutique. (5) Team advantages The company's tourism business has been deeply cultivated for 30 years, and the existing management team has more than 20 years of management experience, covering various fields such as product, research and development, marketing, and sales. The company's aviation catering and railway catering business management team also has more than 20 years of industry experience, and has strong operational capabilities for aviation and railway food industry resources. The company's senior management team has a deep background in the cultural tourism industry, and with rich practical experience in the industry, the company continues to open up new development space for the cultural tourism industry. (6) Brand influence Caesars Tourism, Caesars Travel, Caesars Food, Caesars Bay and its member companies have continuously won a large number of awards in their respective fields, showing the high recognition and affirmation of the company's brand from all walks of life. Caesars Tourism won the "2024 Outstanding Investment and Customs Construction Award for Listed Companies" and "Top 10 Business Communication in the A-share Social Service Industry". As one of the first batch of "5A-level travel agencies" in China, Caesars Travel has been deeply involved in the tourism industry for more than 30 years, and Caesars Travel has become a unique commercial brand with its unique products and high-quality services. Caesars has always maintained a good reputation in the aviation and railway fields, and Gansu Aviation Catering has won the "2024 Quality Service Award", "Outstanding Aviation Catering Agency of the Year", and Hainan Aviation Catering has won the "2024 Best Partner of Catering Agency", "2024 Excellent Agency Unit", "2024 Quality Service Award", and other awards. In 2024, Caesars Bay will join the "Coastal Tourism Professional Committee" and become a member of the "China Recreational Boat Development Alliance".