Caissa Tosun Development Co., Ltd.
凯撒旅业
000796
Shenzhen Stock Exchange
Company Profile
(1) Shareholder advantage The controlling shareholder of Caesar Tourism is Qingdao Huanhaiwan Cultural Tourism, which is one of the core enterprises of Qingdao Huanhaiwan Group, which is a wholly state-owned enterprise in Shibei District, Qingdao. Relying on the core resources of Qingdao City and Shibei District, Qingdao Huanhai Bay Cultural Tourism integrates cultural and tourism resources such as the east coast of Jiaozhou Bay, Qingdao International Cruise Home Port Area, Shibei Historical City, Taitung Pedestrian Street, etc., and cooperates with leading enterprises such as Shandong Port, Qingdao Airport, Qingdao Tourism Group, etc., with the vision of leading the development of Qingdao's cultural tourism industry and the mission of improving the quality of Qingdao's urban tourism, and is committed to building a first-class cultural tourism investment and operator in China. (2) Service advantages As a high-end tourism brand in China, Caesars Travel continues to adhere to the service concept of "unbounded service, unlimited innovation", and provides passengers with peace of mind, comfort and warmth through standardized service processes, intelligent service middle platform and personalized service solutions. Relying on a global emergency response network and intelligent service system, the company continues to consolidate Caesars Travel's leading position in the field of high-end tourism services. Since its establishment, Caesars has built an international strategic layout, and has successfully introduced the world's leading aviation catering management standards through joint ventures and cooperation with international catering giants such as Hong Kong Maxim's Group and Lufthansa Catering Company. Caesar Easy Food took the lead in breaking through industry barriers, innovatively transplanting the standardized service system of airline catering to the rail transit scene, formulating the first standardized manual of high-speed rail catering service, and establishing an efficient catering model to create a benchmark paradigm for domestic high-speed rail catering service. Caesars has always practiced the concept of "ingenuity and quality" and built a quality assurance system of "triple certification and dual-track standards": (3) Product advantages In 2012, it took the lead in setting up a "Product R&D Center" in China, and in 2024, it restarted and upgraded the R&D Center to continue to promote the innovation and development of global products and service experiences. With the new demand for tourism forms, it can provide unique perspectives and in-depth experiences, continuously launch innovative tourism products, and give full play to the characteristics of specific demand-oriented, flexible numbers, flexible routes and distinctive characteristics to meet the travel needs of high-end customers under the Caesars tourism brand, so that the products can continue to become a powerful tool for the company to create value and high returns. With 30 years of abiding by the aviation-grade quality control system and strict standards of railway meals, Caesars Easy Food has built a full-chain safety barrier covering process research and development, raw material traceability, processing and distribution, and cold chain logistics, and at the same time, the company continues to innovate in product research and development, combined with regional characteristics and resource endowments to launch more than 200 new products, and has obtained 8 patent authorizations in the field of beverages, which can customize multi-national cultural recipes according to regional characteristics and passenger needs, stable product quality, mature supply chain foundation, and strong innovation capabilities. Build a strong support for the international food ecology of Caesars Easy Food. (4) Resource advantages Caesars Travel practices the integrated development of "channels, products and resources", continuously improves the coordination and integration capabilities of upstream and downstream resources, and creates an "integrated" operation model through the information management platform to manage various business links such as procurement, research and development, management, sales and service, which helps to improve management efficiency and decision-making speed to ensure the smooth operation of the whole industry chain. In terms of airline catering, Caesars has established a solid long-term cooperative relationship with nearly 100 domestic and foreign airlines. In the field of aviation and railway catering, the company can provide highly adaptable customized catering solutions according to different local scenarios, and at the same time, with a strong supply chain and strict quality control of the whole process, it can achieve safe and traceable the whole chain from food procurement to distribution. In the early stage, Caesars Bay relied on the high-quality resource advantages of the controlling shareholder and its industrial partners in the east coast of Jiaozhou Bay, Qingdao International Cruise Home Port Area, Shibei Historic City, Taitung Pedestrian Street and other territories, combined with the capabilities of the whole industry chain of Caesars Tourism, quickly formed a competitive advantage in the business sector and created a benchmark project for coastal tourism boutique. (5) Team advantages The company's tourism business has been deeply cultivated for 30 years, and the existing management team has more than 20 years of management experience, covering various fields such as product, research and development, marketing, and sales. The company's aviation catering and railway catering business management team also has more than 20 years of industry experience, and has strong operational capabilities for aviation and railway food industry resources. The company's senior management team has a deep background in the cultural tourism industry, and with rich practical experience in the industry, the company continues to open up new development space for the cultural tourism industry. (6) Brand influence Caesars Tourism, Caesars Travel, Caesars Food, Caesars Bay and its member companies have continuously won a large number of awards in their respective fields, showing the high recognition and affirmation of the company's brand from all walks of life. Caesars Tourism won the "2024 Outstanding Investment and Customs Construction Award for Listed Companies" and "Top 10 Business Communication in the A-share Social Service Industry". As one of the first batch of "5A-level travel agencies" in China, Caesars Travel has been deeply involved in the tourism industry for more than 30 years, and Caesars Travel has become a unique commercial brand with its unique products and high-quality services. Caesars has always maintained a good reputation in the aviation and railway fields, and Gansu Aviation Catering has won the "2024 Quality Service Award", "Outstanding Aviation Catering Agency of the Year", and Hainan Aviation Catering has won the "2024 Best Partner of Catering Agency", "2024 Excellent Agency Unit", "2024 Quality Service Award", and other awards. In 2024, Caesars Bay will join the "Coastal Tourism Professional Committee" and become a member of the "China Recreational Boat Development Alliance".
Full description
Caesar Tongsheng Development Co., Ltd. (hereinafter referred to as "Caesar Tourism") is an A-share main board listed company controlled by state-owned assets in Qingdao North District, a member of Huanhai Bay Group, stock code: 000796, and is a leading enterprise in the field of domestic outbound tourism, aviation and railway catering, with three core business segments: tourism, food and destinations. It has won the honorary titles of "Top 20 Chinese Tourism Groups", "Listed Company with the Most Long-term Investment Value of the Year", "Listed Tourism Company with the Most Service Quality", "Best Listed Group of Cultural Tourism of the Year", "Top 100 Most Valuable Chinese Brands by BrandZ" and so on. The company adheres to the business path of "professionalism, quality, innovation and efficiency", takes "leading mass tourism and realizing a better life" as its mission, grasps the development trend of domestic and foreign tourism and the opportunities of the national cultural tourism industry, relies on the two coastal tourism resources of Qingdao and Hainan, adheres to the development path of "cultural and plastic tourism, tourism and culture", and pays attention to integrity and innovation, quality and efficiency, and integrated development. Customer-centric, giving full play to the advantages of both Rim Bay Group and Caesar Tourism, taking the tourism and food supply chain as the first curve, coastal tourist destinations as the second curve, and the cultural tourism industry chain and Internet operation as the third curve, the company is committed to building the company into a comprehensive solution provider for mass tourism integrating travel, shopping, entertainment, food, accommodation and transportation, and then becoming a world-class tourism group and contributing to the development of China's cultural and tourism industry. 【Tourism Sector】 Founded in 1993, Caesars Tourism, the core enterprise of the tourism sector, adheres to the synergy of outbound tourism, inbound tourism and domestic tourism, and provides a full range of tourism services covering 139 countries and regions around the world for three types of customers: government, enterprises and individuals. As the first Chinese tourism enterprise to launch a membership system, Caesars Travel has attracted more than 5 million core members, and has successfully ranked among the "5A-level travel agencies", "national tourism standardization demonstration enterprises", "the first batch of Wenjing plan support enterprises" and "top 10 national tourism groups". Up to now, Caesars Travel has adhered to the development concept of "unbounded service, unlimited innovation", with users as the center, cultural and family tourism as the characteristics, product research and development, and high-quality service as the main means, and is committed to building the most trusted high-quality tourism brand among Chinese consumers. Based on professional product development and service experience, as well as the organization and guarantee experience of large-scale international events, since 2008, Caesars Travel has served the Olympic Games 7 times, of which 5 times have obtained the Olympic Games ticket sales qualification and 2 times have become the exclusive ticketing agency under the jurisdiction of the Chinese Olympic Committee for the Olympic Games. In 2024, Caesars Sports will become the "exclusive agent of VIP hospitality products for the 2024 Paris Olympic Games in Chinese mainland and Hong Kong SAR", accompanying Chinese tourists to the Olympic stadium to cheer for athletes. 【Food Sector】 The core enterprise of the food sector, "Caesars Easy Food", is currently the only enterprise in China whose business scope covers the fields of air catering, railway catering, cruise ship supply, socialized group meals and snack food. Its in-flight catering enterprises have served nearly 100 airlines at home and abroad, with an annual catering volume of more than 20 million; Its iron Road catering enterprises, serving nearly 100 million passengers annually. Caesars is committed to entering the scene with aviation-grade food safety standards and quality services, and building a B-end-G The three-level market business structure of the end-C-end market, based on the data traffic and conversion resources brought by the advantages of the scenario, accurately meets the needs of the customer group, provides consumers with a new experience of healthy eating from the air to the ground, and is committed to becoming a comprehensive food service provider integrating product shaping, service output and scene operation. Its subsidiaries have passed the food safety management system (HACCP) certification, food safety system (ISO22000) certification, quality management certification system (ISO9001) certification, and some companies have also passed the certification of Lufthansa Kitchen Global Quality Management System (GQS) and Halal qualification, and Caesars also participated in the preparation of the GB31641-2016 "National Standard for Food Safety Aviation Food Hygiene Specification" implementation guide, and served as the 2019 "Aviation Food Enterprise Flight Crew Operation Specification" The review, with high standards and strict requirements, demonstrated Caesar's comprehensive service ability to provide meal security on various large-scale occasions. Hailu Beverage (872009) is a new third board company mainly engaged in the production and sales of tropical fruit juice drinks, and is a leading agricultural enterprise in Hainan Province. The main products include plant-based protein drinks, fruit juice drinks, solid drinks, bottled water, etc. A number of products have been selected as the "in-flight supplies" of star-rated airlines. 【Destination Section】 Established in Qingdao in March 2024, the core enterprise of the destination sector "Caesars Bay" fully leverages the resources and background advantages of Qingdao Huanhaiwan Group and Caesar Tourism, and takes Qingdao as the base to radiate the cultural and tourism industry operation business in Sanya, Chongqing, Beijing and other places, aiming to build a comprehensive tourism service development platform integrating strategy, planning, investment and operation. As an explorer of a new era of maritime cultural tourism, Caesars Bay actively responds to the call for high-quality development of the marine economy, and in the face of the strong demand for personalization and diversification in the cultural tourism market, it has deeply deepened the transformation and upgrading of coastal tourism with an innovative attitude. Relying on the exclusive advantages of scene resources and ecological partner resources, Caesars Bay will integrate the marine resources of Qingdao and Hainan, focus on developing the "maritime tourism" business, create coastal tourism boutique projects and destination products, and expand business sectors such as "coastal tourism", "hotel vacation", "coastal research", "coastal sports" and "health and healing", and is committed to developing into a leading coastal tourism service solution provider in China.