Easyhome New Retail Group Co., Ltd.

Easyhome New Retail Group Co., Ltd. is a publicly listed company on the Shenzhen Stock Exchange, recognized as a leading player in China's pan-home furnishing industry. Established in 1997, the company has developed an integrated and innovative approach to home furniture retailing, focusing on creating a comprehensive industry chain and a national offline retail network. Easyhome is committed to making home decoration and furnishing enjoyable and straightforward, emphasizing the digital transformation of the home furnishing sector. The company primarily operates through chain store management, utilizing both direct-selling and franchising models under the "Easyhome" brand. It manages a network of 382 home furnishing stores, including direct-sale and franchised locations, across various provinces and cities in China. Easyhome is also expanding its presence in third- and fourth-tier cities while enhancing its online and offline integration. The company has formed strategic partnerships, notably with Alibaba, to advance its digital capabilities and improve service delivery throughout the industry chain.

The company, positioned as a brand operator and a service provider, specializes in home furnishing industry, and enjoys a leading industrial position and strong competitive advantages. First of all, it is in good standing and has great service reputation. It has always implemented the philosophy of “compensation first”, and successively provided services such as “no-hassle returns and exchanges within one month”. It is therefore the pioneer and practitioner of service standards in the home furniture retail industry. Secondly, the company has adopted a “asset-light” chain development model based on operational capabilities, and achieved high-efficient asset operation and outstanding performance. Finally, the company tops the industry in its business depth and width. The company has conducted in-depth strategic cooperation with Alibaba, and has achieved a significant lead in the industry in terms of digital transformation of stores. It has introduced the intra-city stop based on the localization of e-commerce, which is a business extension built on a series of digitalization of stores, commodities, and transactions. On the other hand, the company is making efforts to broaden the self-operated and IP business to solve industrial pain points and improve the delivery and service capabilities throughout the whole industry chain. The company is staffed by experienced, enterprising management teams. Such teams, for one thing, have rich experience in store management and highly recognize “Easyhome” brand and corporate culture, and for another thing, they can use their unique strategic vision and abundant resources to accurately grasp the industrial development trend and the company’s realities, and further formulate clear and feasible development strategies.