Beijing Yanjing Brewery Co., Ltd.

Company Profile

In the process of development, Yanjing has created a business model with Yanjing characteristics, and formed the core competitiveness with market advantages, product advantages, brand advantages, management and technology advantages as the main content. Market advantage: Yanjing consolidates and continuously cultivates the dominant market and base market. Its dominant position in Beijing, Guangxi and Inner Mongolia, which occupy absolute advantages, continues to be consolidated, and its influence in emerging markets continues to be enhanced. Product advantage: Yanjing Beer is the pioneer and leader of refreshing beer in China. The company strives for excellence in quality and cultivates artisan culture to achieve quality Yanjing. Brand advantage: Yanjing carries out the "1+3" brand strategy, taking into account the nationalization and regionalization. While continuously strengthening the position of Yanjing as the main brand of nationalization, the company continues to cultivate regional dominant brands. Technical advantages: Yanjing has a national research center and national laboratory, has a postdoctoral workstation, has a strong scientific research and technology team. Management advantages: Yanjing focuses on long-term development, grasps the overall situation, and makes every effort to promote various reforms. It promotes standardized development through governance reform, improves management efficiency through organizational reform, stimulates team vitality through system and mechanism reform, improves efficiency through operation reform, improves quality and efficiency through production reform, accelerates high-end brand process through marketing reform, and drives product upgrading and renewal through R&D reform. Reinventing the spirit of enterprise through cultural change.