Central China Land Media Co., Ltd.

Central China Land Media Co., Ltd. (CCLM) is a publicly listed company on the Main Board of the Shenzhen Stock Exchange, specializing in the culture, sports, and entertainment sector, specifically within the news and publishing industry. Established in 1997, CCLM is primarily engaged in the publishing, printing, and distribution of various media products, including books, newspapers, periodicals, and digital publications. The company also offers e-commerce, logistics, and internet information services, alongside rights licensing and asset management. CCLM focuses on education publishing and services, aiming to establish comprehensive networks for pre-school, basic, higher, vocational, and adult education. The company operates a complete publishing chain, supported by a robust e-commerce platform and a wide-reaching logistics network across Henan Province. With over 20 large cultural complexes and numerous bookstores and community service stations, CCLM has developed a three-dimensional education publishing service system. This includes various digital platforms and training services, positioning the company as a key player in the education publishing sector in China.

First, CCLM has a unique advantage in resources and the external environment. Henan Province, where it is located, has the largest provincial population with plenty of students and cultural resources in China. It is favorable for education publishing and cultural industries. At the same time, it enjoys strong support from the cultural industry policies on both national and provincial levels ensuring the stable and sustainable development. Second, the company possesses a complete publishing chain including editing, printing, distributing and trading, the Yunshun E-commerce Platform and the Xinhua Express Logistics and Distribution Network covering 18 cities and counties across Henan province. Besides, CCLM has newly built more than 20 large-scale cultural complexes with a floor space of ??over 10,000 square meters, more than 170 modern composite bookstores and 410 community and campus bookstores and reader clubs with a floor space of over 1,000 square meters, upgraded more than 1,000 publication distribution stations on the town level and established over 11,000 rural E-cultural service stations to form a "four in one" publication distribution network integrating online and offline businesses. With such practice in the transformation and development of the Xinhua Bookstore, CCLM has lent successful experience for the whole country. Third, CCLM has formed a three-dimensional education publishing service system and the digital publishing industry chain. For all levels of school education, vocational education and adult education, CCLM had developed a complete education publishing service system including textbook publishing and distributing, teachers training, vocational training and online training, reading and publishing service platform chinaread.com.cn, China Education Publishing Network, Drama and Opera Publishing Network, WMDIY Network, the Elephant ADP5 Digital Publishing and Learning Platform, All Media Digital Processing Center and National Publishing Convergence and Development (Zhengzhou) Laboratory all have achieved remarkable success in the operation. The full range of education publishing services and industrialized digital transformation will lay a solid foundation for the sustainable development of CCLM.