Nanfang Black Sesame Group Co., Ltd.

Nanfang Black Sesame Group Co., Ltd. is a leading manufacturer in the food sector, specializing in the R&D, production, and sales of health-focused food products. Established in 1997 and listed on the Shenzhen Stock Exchange, the company integrates traditional Chinese food nourishment wisdom with modern nutritional science. Its product offerings include black health foods such as black sesame paste, rice, and coarse grains, alongside e-commerce services aimed at enhancing consumer access to its products. The company's main business lines encompass a diverse range of food products, including instant drinks, black snack foods, ready-to-drink items, and selenium-enriched rice. Nanfang Black Sesame has developed a comprehensive nationwide sales channel network that includes both modern and traditional retail, as well as emerging platforms like live-streaming e-commerce. It operates the world's largest deep-processing facility for black sesame and coarse grains, leveraging advanced technologies to ensure product quality and safety. The company is committed to innovation in product development and market strategies, focusing on expanding its presence in the big health food sector.

1. Brand Influence With 41 years of deep cultivation in the black sesame industry, it remains an industry leader. In 2024, it won certifications including "China's No.1 Brand of Black Sesame Paste" and "China's First Functional Black Sesame Paste Health Food ". Since 1988, "Nanfang Black Sesame Paste" has been popular for nearly 40 years, enjoying high brand reputation, marketing channel priority, low-cost promotion bargaining power, and high consumer loyalty. 2. Advantages in Sales Channel Network After 41 years of layout, it has built a nationwide channel network covering both modern and traditional channels, and expanded into emerging channels such as snack wholesale and live-streaming e-commerce, with stable core distributors. It also performs at leading position in exportation with products are exported to over 10 countries and regions including Europe, America, and Southeast Asiay. 3. Advantages of Intelligent Factories It owns the world’s largest deep-processing base for black sesame and black coarse grains — the "Healthy Granary" Intelligent Super Factory. With over 30 years of technical accumulation and multiple rounds of evaluations by academicians and experts, it integrates world-leading technologies and masters 5 core technologies (including active aroma preservation and nano-grinding). These technologies significantly improve product aroma, solubility, and taste, ensure stable quality and food safety, and form core competitiveness. 4. Product R&D Advantages It values R&D and talents, with a provincial-level R&D center and production-R&D system, and a talent team including academicians, experts, and postgraduates. In 2025, it increased R&D investment, establish research centers with Jiangnan University and other universities, and appoint Academician Jin Zhengyu as chief scientist, focusing on tapping the functions of black foods and innovating new products to boost the big health industry. 5. Business Operation Innovation Capability It sets up an expert advisory group to analyze the market and formulate strategies based on new consumer demands. It explores "new retail and new formats" to promote private domain operation and provide what consumer want. On the product side, through category innovation (e.g., instant mixed grians porridge), model innovation (digital red envelopes), and private domain promotion, it has seized market share in niche segments, with significant performance growth in snack products like black sesame balls. 6. Supply Chain and Procurement Advantages Relying on reputation in the industry, the company forms strategic cooperation such as building a procurement information platform, advancing supply chain reform, establishing long-term cooperation with suppliers, and conducting bulk purchasing to optimizes supply chain links and reduces costs.