Luzhou Laojiao CO.,LTD

Luzhou Laojiao Co., Ltd. is a prominent manufacturer in the alcohol, beverage, and refined tea sector, specializing in the development, production, and distribution of spirits, particularly 'Baijiu.' Established as a leader in the Chinese spirits market, the company focuses on its flagship brands, National Cellar 1573 and Luzhou Laojiao, which are recognized for their quality and heritage. The company was listed on the Shenzhen Stock Exchange in 1994. The primary business lines of Luzhou Laojiao include traditional Chinese spirits, health liquor derived from traditional methods, and innovative alcoholic products. The company employs a tiered product strategy, with National Cellar 1573 positioned as a super-premium offering, while other products cater to various market segments, including business dining and general consumers. Luzhou Laojiao's traditional brewing techniques, recognized as national cultural heritage, and its historical cellars, dating back to the Ming dynasty, further enhance its market position and brand value.

The Aromatic variety of ‘Baijiu’ originated alongside the company which meanswe have market-leading expertise in this area. The traditional brewing technique, which has been passed down since the Yuan dynasty and is the only brewing technique for Aromatic ‘Baijiu’, was recognised in May 2006 as a national cultural heritage. The cellars used by us date back to Wanli’s reign in the Ming dynasty (1573 CE) and are regarded as national treasures, they were the first of its kind to be recognised as a key‘national historical and cultural relic’ by the State Council in 1996. In march 2013 we were again recognised as a key ‘national historical and cultural relic’ for having 1619 cellars over a century old, 16 traditional brewing workshops and 3 natural storage caverns. The scale of these cellars, the range of products, the level of protection for these relics and the continued production of ‘Baijiu’ for centuries has led us to be a living representation of history.