Rongan Property Co., Ltd.

Rongan Property Co., Ltd. is a comprehensive real estate company listed on the Shenzhen Stock Exchange since 1993. The company operates across four major sectors: real estate development, asset-holding property management, and brand/management expertise services. Rongan focuses on developing residential properties, complemented by commercial projects, primarily in strategic urban areas such as Zhejiang Province, Sub-Shanghai, and Beijing-Tianjin-HeBei. The company is also exploring opportunities in overseas markets. In its real estate development sector, Rongan targets upper-class prime residential properties aimed at first-time home buyers and upper sizers, emphasizing green living standards. The asset-holding property management sector involves leasing and operating self-owned office and mixed-use commercial buildings in key CBD locations, contributing to stable cash flow. Additionally, the brand/management expertise service offers tailored property development and management solutions. Rongan employs a centralized management structure to optimize operations and enhance its market position, focusing on customer satisfaction and strategic land acquisition to support future growth.

Rongan Property Co., Ltd. with its over 20 years of development and operation experience, has successfully grown to be a well renowned property developer, has enormous advantages in branding, public praise and premium pricing. The company use a “headquarter company+city company” 2 level controlling model. The headquarter takes a centralized management and horizontal organization structure, to reduce product R&D risk, unify product standard and emphasize on cost control; the company values 2 management principles, standardized operation and cash flow management; flexibly utilizes 3 management tools, KPI management, BPM and budget management, keeps abreast with the times on latest enterprise process management systems, puts great emphasize on the prominent importance of scientific management approaches; the company abides by our unique site acquisition principles and site acquisition operation standards, which not only helps to expand acquisition channels but also helps to control site costs, results in strategic advantage in land banking; the company focuses on its core business, keeps a foothold at its headquarter, then expands to new markets, strives for customer satisfaction by delivering ever progressing products, has won a great branding advantage in regional market; the company sticks to the principle of “fast development, fast sales, abundant cash flow, low debt to assets ratio”, which reserves vast space of leveraging for the company’s future expansion, enjoys great benefits from stable finance management.