Rongan Property Co., Ltd.
荣安地产
000517
Shenzhen Stock Exchange
Company Profile
Rongan Property Co., Ltd. with its over 20 years of development and operation experience, has successfully grown to be a well renowned property developer, has enormous advantages in branding, public praise and premium pricing. The company use a “headquarter company+city company” 2 level controlling model. The headquarter takes a centralized management and horizontal organization structure, to reduce product R&D risk, unify product standard and emphasize on cost control; the company values 2 management principles, standardized operation and cash flow management; flexibly utilizes 3 management tools, KPI management, BPM and budget management, keeps abreast with the times on latest enterprise process management systems, puts great emphasize on the prominent importance of scientific management approaches; the company abides by our unique site acquisition principles and site acquisition operation standards, which not only helps to expand acquisition channels but also helps to control site costs, results in strategic advantage in land banking; the company focuses on its core business, keeps a foothold at its headquarter, then expands to new markets, strives for customer satisfaction by delivering ever progressing products, has won a great branding advantage in regional market; the company sticks to the principle of “fast development, fast sales, abundant cash flow, low debt to assets ratio”, which reserves vast space of leveraging for the company’s future expansion, enjoys great benefits from stable finance management.
Full description
Rongan Property Co., Ltd. is a multi-faceted company focuses on 4 major sectors: Real estate development, asset-holding property management, brand/management expertise service. The real estate development sector focuses on the development of residential properties, supplemented with development of commercial properties. The company has a foothold in Zhejiang Province, has developed into major cities within strategic areas such as Sub-Shanghai, Beijing-Tianjian-HeBei and Central Western regions. Meanwhile, the company is actively exploring overseas opportunities. The company develops upper class prime residential properties that target to self-holding clients (first time home buyers and upper sizers) and aims at creating green residential properties that meet “peaceful living”, “happy living” and “comfortable living” standards. Asset-holding property management sector refers to leasing and operating of self-holding office buildings and mixed use commercial buildings in core CBD areas. Our primary projects include RongAn Tower located in Qianjiang New City, Hangzhou and RongAn Tower located in Southern CBD, Ningbo. The asset-holding property management not only optimizes company’s asset structure but also furnishes the company with long term stable cash flow. Brand/management expertise service is a series of standardized service modules created along real estate development. It includes planning, design, development management, marketing and client management, caters customized property development operating and management services for clients with different requirements. With the brand/management expertise service, the company is able to expand business scale faster than natural growth and deliver more prime quality products to the market. In the future, the Company will continue to deepen its expertise in real estate development. Concurrently, it will intensify its focus on national strategic emerging industries to identify attractive investment and acquisition targets, thereby expediting the development of new profit engines.