Dong-E-E-Jiao Co., Ltd.
东阿阿胶
000423
Shenzhen Stock Exchange
Company Profile
The company takes the “life-care” as its mission, adheres to the vision of “kindness, genuine inheritance and innovation”, upholds the commitment of “establishing trust for quality, boosting ambition for team, setting example for industry, establishing destiny for people and holding national spirit”, taking “the most trusted health leader” as brand-new vision, focusing on customer demand and experience, continuously consolidating the top brand of “Nourishing National Treasure, Dong’e Ejiao”, and continuously absorbing traditional culture of TCM for three thousand years and essence of nourishing. We will continuously and firmly improve the quality of donkey-hide gelatin through scientific and technological innovation and strict quality control of the whole industrial chain. We are committed to building a leading brand with Chinese characteristics and international vision in the nourishing industry. 1. Strong brand edge: “Ejiao originates from Dong’e County, hence its name “Ejiao”. As a time-honored Chinese enterprise rooted in the values of integrity and innovation, it is situated in Dong’e County, Shandong Province – the birthplace of authentic Ejiao, boasting a strong advantage in consumer mindshare and renowned as “the leading brand in nourishment and health preservation”. As a role model among traditional Chinese medicine (TCM) enterprises for inheriting the essence while pursuing innovation, Dong’e Ejiao stands as the pacesetter in the gel-based TCM industry. It serves as the core member of the “Community to Promote High-Quality Development of Traditional Chinese Medicine”, vigorously promoting the high-quality basic research of TCM, high-quality medicinal material production, and new drug development, and striving to promote the implementation of the “14th Five-Year TCM Plan” to contribute to Healthy China. Dong’e Ejiao brand construction achievements have been included as a classic case in the “World Brand Yearbook (2024)” published by Xinhua News Agency. In 2025, Dong’e Ejiao was ranked among the “China’s Top 500 Most Valuable Brands” for the 16th time, with a brand value of RMB 49.7 billion, an increase of 11% compared with 2024. 2. Advantages of excellent products: By deepening the quality control technology and establishing a digital quality control system, adopting a preventive quality control approach and centering on company-wide quality improvement initiatives, the Company continuously enhances the efficiency of quality management and the precision of quality risk control. In 2024, it continued to maintain a 100% pass rate in random inspections, a 100% pass rate in certification audits, and zero quality accidents, while breaking new ground in quality management through advancements in quality control technology and mode. Notably, its “Building the Quality Control Mode of Life Cycle of Products” won the typical quality benchmark of Shandong Province. Five products, including Ejiao, Compound Ejiao Syrup, Peach Blossom Lady, Ejiao Jujube and Ejiao Powder, were selected into the first batch of “Liaocheng Excellent Products”. The company has fully implemented the Laboratory Information Management System (LIMS) across all its products and deployed a digital laboratory quality control system for the whole variety of food and drugs, enabling end-to-end on-line quality control covering material inspection, approval for release, environmental testing, and reagent test solution. This has increased the efficiency of inspection report issuance by 20% and reduced the manual entry error rate by 30%. It has also carried out in-depth company-wide quality improvement activities, including QC team initiatives, focusing on the improvement of the team’s ability to analyze and solve problems. There are abundant achievements in company-wide quality improvement activities, one of which has been selected into the QC competition of Central State-Owned Enterprises (CSOEs), two of which have won the titles of “Demonstration Level”, one of “Professional Level” and three of “Excellence Level” of China Association for Quality (CAQ), fully demonstrating the company’s outstanding capability in quality improvement. 3. Leading standards: Focusing on quality control and standard innovation for gel-based traditional Chinese medicines (TCMs) and research on innovative TCM preparations, its core technology achievement – “Construction and Application of Key Technology System for Quality Control and Standard Innovation of High Animal-type TCMs” – was awarded the Second Prize of the 2024 Shandong Science and Technology Progress Award, driving the gel-based pharmaceutical industry toward a more scientific and standardized quality system. It takes the lead in formulating standards for Ejiao Pearls and Syngnathidae in the Chinese Pharmacopoeia (2025), and participates in the formulation of 2 national standards and 1 industrial standard. Additionally, the international standard for gel-based TCMs has obtained project approved, leading the upgrading of animal-derived pharmaceutical industry toward greater standardization, regulation, and internationalization. Compound Ejiao Syrup has been incorporated into the Expert Consensus on Integrated Traditional Chinese and Western Medicine Diagnosis and Treatment of Tumor-related Anemia, expanding its therapeutic scope and enhancing its market transformation potential, thereby helping to break new ground in the medical market for Compound Ejiao Syrup. 4. Scientific research platform advantage: Dong’e Ejiao has successfully obtained approval to establish the National Enterprise Technology Center and the Key Laboratory of Collagen for China Light Industry, and has established provincial-level program for Academician Shi Bi and Academician Chen Wei, in addition to successfully inaugurating the Shandong Key Laboratory for Research and Development of Gelatin Drugs, marking the centralized establishment of a range of high-level R&D platforms. Supported by these scientific research platforms, the company continuously implements its “One Center, Three Highlands, and N Alliances” R&D strategy. “One Center” means to consolidate efforts on the construction of the approved National Engineering and Technology Research Center for Gel-based TCMs, and build an original technology hub for gel-based pharmaceuticals, addressing the key common bottlenecks that constrain the development of the gel-based industry, while pioneering the innovative development of Chinese-style nourishment and healthy preservation. “Three Highlands” means to build a “Raw Material Conservation R&D Highland” and become the leader of value creation in the global donkey industry chain. Grounded in the scientific code of donkey breeding and raw material quality, it strengthens the quality assurance system at the source. Building a “Nourishing TCM R&D Highland” to advance the development of characteristic nourishing pastes and innovative TCMs, it integrates high-end academic and scientific research resources to conduct new drug screening and project approval around brain nourishing, tumor nourishing and other nourishing fields. It also creates a “Healthy Consumer Products R&D Highland” to become the most trusted leader in nourishment and health among the general public. Moreover, it has established a joint innovation laboratory with Jiangnan University, accelerating product innovation and research breakthroughs for health consumer goods. “N Union” means to co-establish several joint innovation platforms with top domestic scientific research institutes, supporting the achievement of strategic goals for scientific and technological innovation.
Full description
1. The company is mainly engaged in the research and development, production, and sales of Ejiao and its series products, as well as other Traditional Chinese Patent Medicine. It is a leader in setting industry standards for donkey-hide gelatin, a pioneer in health tonics, and a model for the high-quality development of Traditional Chinese Medicine enterprises. 2. The main products of the company (1) Donkey-hide gelatin (Ejiao), a precious tonic Chinese medicinal material with a heritage of nearly 3,000 years, is listed as a top-grade tonic in Shennong’s Classic of Materia Medica and honored as the premier blood-tonifying remedy in Compendium of Materia Medica. It won the National Quality Gold Award three times, in 1980, 1985, and 1990 respectively, followed by the Great Wall International Gold Award in 1991 and the Chinese Quality Award in 2015. Since 2015, it has been topped the “China Pharmaceutical Brand List Value Ranking” for 10 consecutive years. Currently, “Dong’e Ejiao” is the top-selling OTC single product and the leading brand of nourishment and health preservation. (2) Compound Ejiao Syrup traces its origin to “Liangyi Gao” – the premier prescription for invigorating both qi and blood in the Ming Dynasty – as recorded in Complete Works of Jingyue. With a heritage of over 400 years, it is an exclusive variety of traditional Chinese medicine, exerting the effects of invigorating qi, nourishing blood, and alleviating dizziness, insomnia and anemia. It is sucrose-free and preservative-free, with 45 years of quality assurance, and stands as the top-selling single product among qi and blood replenishing oral liquids. Its motto encapsulates its efficacy: “Drink Compound Ejiao Syrup – Nourish Your Qi and Blood, and Bid Farewell to Deficiency”. (3) “Peach Blossom Lady” Ejiao Cake, whose formula originates from Autumn Leaves and Wutong Rain on Brocade Flowers, an excerpt from the Yuan Dynasty drama. It selects premium authentic raw materials and applies patented fresh-locking technology. Its packaging features a Chinese-style design that showcases the unique charm of oriental aesthetics. Peach Blossom Lady is positioned as a race track for nourishing qi and blood. In 2024, it took the first place in the market share of donkey-hide gelatin cake products, while holding multiple patented technologies. It pioneered low glycemic index products in the donkey-hide gelatin cake category and obtained the industry’s first low GI certification, and was included in “Global Gift” at the 5th China International Consumer Goods Expo. (4) Instant Ejiao powder utilizes an exclusive patented technology of low-temperature vacuum continuous drying, which directly converts gelatin liquid into powder. It comes in individual sachets, enabling instant preparation and consumption, supports diversified consumption scenarios, and pioneers a new trend in donkey-hide gelatin health preservation. Marketed as “Dong’e Ejiao Mini Gold Bar—Enjoy Your Gelatin Anytime, Anywhere”, it was awarded the Innovative Product Prize in the 2025 “UFood Nutrition Healthy Food Technological Innovation Evaluate.” (5) “Royal Paddock 1619” strategically positions itself in the new segment of men’s nourishment and health. Its key existing products include exclusive approved oral liquids such as Brain-boosting Kidney-tonifying Oral Liquid, Turtle and Deer Elixir Oral Liquid, and Sea Dragon Gel Oral Liquid, as well as medical insurance-covered products like Turtle Shell Gel and Deer Antler Gel. It strengthens the body’s fundamental vitality, cultivates primordial qi, and expands its reach to consumer groups seeking kidney-nourishing and health preservation, aiming to build the leading brand for men’s health and vitality. (6) In 2024, “Zhuangben” – a new brand under Dong’e Ejiao – made its grand debut at the China International Import Expo, offering products including Donkey-Hide Gelatin and Cistanche Raw Pulp, Cistanche Salsa Raw Pulp, and Donkey-Hide Gelatin Cistanche Paste. It aims to become the leading brand in the Cistanche deserticola category, construct a nourishment sub-chain within the traditional Chinese medicine industrial chain, and develop a second growth curve in the men’s nourishment and health sector through a full industrial chain model. (7) “Yan Zhenqing” Ejiao Bird’s Nest adopts authentic Dong’e Ejiao and imported traceable bird’s nest, and has mastered the golden proportion of compounding, pioneering a new category of “Ejiao + Bird’s Nest Synergy”. Innovatively integrating two premium nourishing ingredients, it embodies the combination of two treasures. It was awarded the “Pentathlon Award” at the 2025 China Food and Drinks Fair, leading the new fashion of nourishing. (8) There are more than 40 other strategic reserve products.