Shenzhen Centralcon Investment Holding Co., Ltd.

Shenzhen Centralcon Investment Holdings Co., Ltd. is a prominent real estate company founded in 1984 and listed on the Shenzhen Stock Exchange in 1994 under the stock code 000042. Originally known as Shenzhen Changcheng Investment Holdings Co., Ltd., the company rebranded in March 2014. Centralcon Holdings is recognized for its National Class A Real Estate Development Qualification, positioning itself as a leading urban operator in China. The company's operations encompass a diverse range of business lines, including real estate development, hotel operation, property management, and commercial management. Centralcon Holdings primarily focuses on the Guangdong-Hong Kong-Macao Greater Bay Area while also expanding into the Chengdu-Chongqing Economic Circle and the Shanghai Metropolitan Area. The company has developed numerous high-quality residential projects and owns five-star hotels, Grade A office buildings, and commercial complexes. Centralcon Holdings emphasizes a strategic approach of regional focus and project synergy, supported by a robust organizational structure and a commitment to quality and efficiency in its operations.

1. Strategies The company has made the strategic development planning clearly, continued perfection the organization control system, position and salary system, business process system and business control system, and formed the development model of "high turnover, expanding scale, strict control, improving benefits", which has provided a powerful support for the company to achieve highly marketized operation, further expand the scale of operation and enhance the power of sustainable development. 2. Management team Being performance and market oriented, the company adheres to the employment principle of “promote the capable ones, demote the incapable ones”, the company has built the operation team owned professional real estate development and management ability as well as the business team with high executive force. 3. Employee motivation Based on the implementation of market-oriented salary system and project incentive scheme, the company has constructed multi-level incentive system, which formed the incentive culture of "co-creation, pooling, sharing", and mobilized the enthusiasm and creativity of employees effectively, eventually to guarantee company’s performance growth and strategic goals realization. 4. Brand support The company's real estate projects and self-operated high-end hotels have obtained numerous special awards in terms of quality, sales volume and public praise, manifesting the company's brand image and high identification of the market. In 2016, the company was rated as Top 5 Listed Housing Enterprises in terms of development speed and Top 50 Listed Real Estate Companies in terms of comprehensive strength.